1 / 19

HP Networking - EMEA Promotion

HP Networking - EMEA Promotion. September 2012 offer & promotion package Beatrice Besacier EMEA Channel Sales Development. Target audience. EMEA PROMO Planning. All Channel. ALL. Internal. Mid Market. E-reseller. Large Account. Network Modernization campaign. MS Lync Demo kit.

sagira
Download Presentation

HP Networking - EMEA Promotion

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. HP Networking - EMEA Promotion September 2012 offer & promotion package Beatrice Besacier EMEA Channel Sales Development

  2. Target audience EMEA PROMO Planning All Channel ALL Internal Mid Market E-reseller Large Account Network Modernization campaign MS Lync Demo kit New Mini Gbic offer 2620/2510 +Mini Gbic for 1 Eur soft bundle Wireless & POE promo Support NW modernization campaign Commercial mid market Top Value Lite Refresh discount / list of products Discount on Carepack included Top Value Lite Selected products on 1410/1810/1910 series + Wireless Refresh --- Small Business ---- ALL –Standard Trade In Program (Wired + Wireless) End of Sale promotion Large account -ALL- Others

  3. TOP VALUE lite offer Refresh– Running from Sept 1st until December 31st 2012 Rebate on selectedswitchesfrom 1405/1810*/1910 /2510* series and wirelessproducts *1810 and 2510-24G until end of October 2012 only; 14XX/1910 and wireless running until end of December 31st 2012 Network Modernization - Running from Sept 1st until October 31st 2012 Supporting UC&C messaging – Discount on PoE Switch from 2520/2620/29xx End of Sales Offer – July 1st until October 31st 2012 _ NEW PRODUCT LIST AS OF July 1st + Extension until end of Oct! On going offer MS Lync Demo kit available– July 1st until October 31st 2012 2 demo kits available –OGP on demand Trade-in program, wired and wireless HPN Incentives available FOR SEPTEMBER 2012

  4. TOP VALUE LITE SEPTEMBER REFRESH

  5. TOP VALUE LITE – HPN implementation • Incorporate HPN into HP Top Value offer • Implement light version of Top Value promo (no auto-replenishment capabilities, No TV specific SKU) • Top Value => competitive pricing, selection of entry level products • No additional discount possible • One common offer

  6. SUMMARY TOP VALUE LITE OFFER Q412 - Q113 • Objective : • - Push focus entry level product under HP top value promo umbrella • - Have a compelling / aggressive street price • - Simplify channel promotion, keep stable promo price • - no additional discount allowed on top • Offer TOP VALUE focused products in HPN . Sell out rebate (M09R) • Period: Sept 1st – Dec 31st for 14XX/1910 and wireless products . • * 1810 series and 2510G => offer running from Sept 1st until October 31st 2012 ! • Target: Resellers / End users • Geographical scopeall countries in EMEA region • Note : REFRESH OF PREVIOUS QUARTER OFFER • - Sept 1stlist Price drop highlighted in Green • Sept 1stNew product in TV offer highlighted in yellow • Offer on Carepackin addittion (seenextslide) * * * *

  7. CAREPACK for TV OFFER with 20% off list price FIXED 3 yr 24x7x4 Hours Care Pack service available for Top Value products with 20% additional off list price – Sept to Dec 2012 Hardware and Software Maintenance Services: offering support services to help increase the performance and availability of the network infrastructure via extending the warranty coverage with the FIXED 3 yr 24x7x4 Care Pack service. −−Hardware support services that provide advanced levels of hardware repair and 4 hour replacement part with no onsite engineer −− Software support that offers software updates and device-specific, 24x7 phone-in assistance for problem diagnosis and resolution Period: Sept 1st – Dec 31st for 14XX/1910 and wireless products .* 1810 series and 2510G => offer running from Sept 1st until October 31st 2012 only! Target: Resellers / End users Geographical scopeall countries in EMEA region

  8. OPG INFORMATION Here below is the list of OPG to use : VERY important : NEW country coverage for each OPG •  EMEA  / EURO  = Austria, Baltics, Finland, Belgium, France, Spain, Portugal, Italy, Germany, Netherlands, Ireland, Poland, SlovakiaandHungary •  EMEA Complex / EURO  = Greece, North Africa • SEE EU member = Bulgaria ,  Romania, Slovenia + Czech Republic • SEE  non EU member = Croatia ,  Albania,  Bosnia, Macedonia, Serbia, Montenegro •  ISE$ Complex / USD = Africa, CIS, EEM (if $), Middle East -   ISE $ standard = Turley, South Africa, Russia, Israel

  9. Communication tool box Localized banners and emailing existing / contact your HP account manager Localization = English, French, German, Italian, Spanish ,Dutch , Czech , Polish and Russian HP web page live as of Sept 1st

  10. Network Modernization campaign

  11. Network Modernization / PoE and wireless Promotion • Objective : • - Push Network Modernization to support UC&C and BYOD messaging : PoE infrastructure & Wireless products • - Create additional revenue • Offer • PoE: Get Power Over Ethernet at an affordable price. Up to 25% additional off (for resellers) on PoE version of 2520, 2620 and 2910 Switch series. • Wireless : Get 2 MSM720 Premium Mobility Controllers for the price of an MSM720 Premium Mobility Controller and an MSM720 Access Controller. • Period: September 1st to October 31st 2012 • Target: Resellers / End users • Geographical scopeall countries in EMEA region Period: September 1st to October 31st 2012 Target: Resellers / End users Geographical scopeall countries in EMEA region

  12. OPG INFORMATION Here below is the list of OPG to use : VERY important : NEW country coverage for each OPG •  EMEA  / EURO  = Austria, Baltics, Finland, Belgium, France, Spain, Portugal, Italy, Germany, Netherlands, Ireland, Poland, SlovakiaandHungary •  EMEA Complex / EURO  = Greece, North Africa • SEE EU member = Bulgaria ,  Romania, Slovenia + Czech Republic • SEE  non EU member = Croatia ,  Albania,  Bosnia, Macedonia, Serbia, Montenegro •  ISE$ Complex / USD = Africa, CIS, EEM (if $), Middle East -   ISE $ standard = Turley, South Africa, Russia, Israel

  13. Communication tool box Localized banners and emailing existing / contact your HP account manager Localization = English, French, German, Italian, Spanish ,Dutch , Czech , Polish and Russian HP web page live as of Sept 1st

  14. Q312- Q412 HPN-Lync demo bundles

  15. SUMMARY HPN-Lync Demo Bundles • Objective : • - Equip resellers for demos with the HP Unified Communication & Collaboration Solutions with Microsoft Lync • Offer Bundle 1 : Buy 1 HP 2915-8G-PoE Switch and get 1 HP4110 + 1 HP4120 phones for free • This offer will be set up on demand with creation of M77R (partner specific activity) • Period: July 1st to October 31st • Target: Resellers • Geographical scopeall countries in EMEA region MRSP = Manufacturer Recommended Sales Price

  16. SUMMARY HPN-Lync Demo Bundles • Objective : • - Equip resellers for demos with the HP Unified Communication & Collaboration Solutions with Microsoft Lync • Offer Bundle 2 : Get 31% off on a 5406 bundle with an HP Survivable Branch Gateway Module + 1 HP 4110 + 1 HP 4120 Lync phones • This offer will be set up on demand with creation of M77R (partner specific activity) • Period: July 1st to October 31st • Target: Resellers • Geographical scopeall countries in EMEA region MRSP = Manufacturer Recommended Sales Price

  17. End of Sales promotion

  18. End of Sale PROMOTION TO BE UPDATED IN SEPT NEW PRODUCTS TO COME • New Offer : updated list of products as of July 1st • Up to 68% off estimated Reseller Buying Price (up to 42% add off list price) • Target : All resellers in EMEA • Product Families : 42xx / 45xx / 5500 • Limited quantity : Maximum 20 units per reseller. • Promo duration : while stock lasts (extended until end of October)

  19. Thank you

More Related