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HP Networking - EMEA Promotion

HP Networking - EMEA Promotion. October 2012 offer & promotion package Beatrice Besacier EMEA Channel Sales Development. Target audience. EMEA PROMO Planning. All Channel. ALL. Internal. Mid Market. E-reseller. Large Account. Network Modernization campaign. MS Lync Demo kit.

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HP Networking - EMEA Promotion

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  1. HP Networking - EMEA Promotion October2012 offer & promotion package Beatrice Besacier EMEA Channel Sales Development

  2. Target audience EMEA PROMO Planning All Channel ALL Internal Mid Market E-reseller Large Account Network Modernization campaign MS Lync Demo kit New Mini Gbic offer 2620/2510 +Mini Gbic for 1 Eur soft bundle Wireless & POE promo Support NW modernization campaign Commercial mid market Top Value Lite Refresh discount / list of products Discount on Carepack included Top Value Lite Selected products on 1410/1810/1910 series + Wireless Refresh --- Small Business ---- ALL –Standard Trade In Program (Wired + Wireless) End of Sale promotion Large account -ALL- Others

  3. TOP VALUE lite offer Refresh– Running from Sept 1st until December 31st 2012 Rebate on selectedswitchesfrom 1405/1810*/1910 /2510* series and wirelessproducts *1810 and 2510-24G until end of October 2012 only; 14XX/1910 and wireless running until end of December 31st 2012 Network Modernization - Running from Sept 1st until October 31st 2012 Supporting UC&C messaging – Discount on PoE Switch from 2520/2620/29xx End of Sales Offer – July 1st until October 31st 2012 _ NEW PRODUCT LIST AS OF Sept 15th+ Extension until end of Dec! On going offer MS Lync Demo kit available– July 1st until October 31st 2012 2 demo kits available –OGP on demand Trade-in program, wired and wireless HPN Incentives available FOR OCTOBER 2012

  4. TOP VALUE LITE SEPTEMBER REFRESH

  5. TOP VALUE LITE – HPN implementation • Incorporate HPN into HP Top Value offer • Implement light version of Top Value promo (no auto-replenishment capabilities, No TV specific SKU) • Top Value => competitive pricing, selection of entry level products • No additional discount possible • One common offer

  6. SUMMARY TOP VALUE LITE OFFER Q412 - Q113 • Objective : • - Push focus entry level product under HP top value promo umbrella • - Have a compelling / aggressive street price • - Simplify channel promotion, keep stable promo price • - no additional discount allowed on top • Offer TOP VALUE focused products in HPN . Sell out rebate (M09R) • Period: Sept 1st – Dec 31st for 14XX/1910 and wireless products . • * 1810 series and 2510G => offer running from Sept 1st until October 31st 2012 ! • Target: Resellers / End users • Geographical scopeall countries in EMEA region • Note : REFRESH OF PREVIOUS QUARTER OFFER • - Sept 1stlist Price drop highlighted in Green • Sept 1stNew product in TV offer highlighted in yellow • Offer on Carepackin addittion (seenextslide) * * * *

  7. CAREPACK for TV OFFER with 20% off list price FIXED 3 yr 24x7x4 Hours Care Pack service available for Top Value products with 20% additional off list price – Sept to Dec 2012 Hardware and Software Maintenance Services: offering support services to help increase the performance and availability of the network infrastructure via extending the warranty coverage with the FIXED 3 yr 24x7x4 Care Pack service. −−Hardware support services that provide advanced levels of hardware repair and 4 hour replacement part with no onsite engineer −− Software support that offers software updates and device-specific, 24x7 phone-in assistance for problem diagnosis and resolution Period: Sept 1st – Dec 31st for 14XX/1910 and wireless products .* 1810 series and 2510G => offer running from Sept 1st until October 31st 2012 only! Target: Resellers / End users Geographical scopeall countries in EMEA region

  8. OPG INFORMATION Here below is the list of OPG to use : VERY important : NEW country coverage for each OPG •  EMEA  / EURO  = Austria, Baltics, Finland, Belgium, France, Spain, Portugal, Italy, Germany, Netherlands, Ireland, Poland, SlovakiaandHungary •  EMEA Complex / EURO  = Greece, North Africa • SEE EU member = Bulgaria ,  Romania, Slovenia + Czech Republic • SEE  non EU member = Croatia ,  Albania,  Bosnia, Macedonia, Serbia, Montenegro •  ISE$ Complex / USD = Africa, CIS, EEM (if $), Middle East -   ISE $ standard = Turley, South Africa, Russia, Israel

  9. Communication tool box Localized banners and emailing existing / contact your HP account manager Localization = English, French, German, Italian, Spanish ,Dutch , Czech , Polish and Russian HP web page live as of Sept 1st

  10. Network Modernization campaign

  11. Network Modernization / PoE and wireless Promotion • Objective : • - Push Network Modernization to support UC&C and BYOD messaging : PoE infrastructure & Wireless products • - Create additional revenue • Offer • PoE: Get Power Over Ethernet at an affordable price. Up to 34% additional off (for resellers) on PoE version of 2520, 2620 and 2910 Switch series IN OCTOBER. • Wireless : Get 2 MSM720 Premium Mobility Controllers for the price of an MSM720 Premium Mobility Controller and an MSM720 Access Controller. • Period: September 1st to October 31st 2012 • Target: Resellers / End users • Geographical scopeall countries in EMEA region INCREASED additional discount in October on 2620 series! Period: September 1st to October 31st 2012 Target: Resellers / End users Geographical scopeall countries in EMEA region

  12. OPG INFORMATION Here below is the list of OPG to use : VERY important : NEW country coverage for each OPG •  EMEA  / EURO  = Austria, Baltics, Finland, Belgium, France, Spain, Portugal, Italy, Germany, Netherlands, Ireland, Poland, SlovakiaandHungary •  EMEA Complex / EURO  = Greece, North Africa • SEE EU member = Bulgaria ,  Romania, Slovenia + Czech Republic • SEE  non EU member = Croatia ,  Albania,  Bosnia, Macedonia, Serbia, Montenegro •  ISE$ Complex / USD = Africa, CIS, EEM (if $), Middle East -   ISE $ standard = Turley, South Africa, Russia, Israel

  13. Communication tool box Localized banners and emailing existing / contact your HP account manager Localization = English, French, German, Italian, Spanish ,Dutch , Czech , Polish and Russian HP web page live as of Sept 1st

  14. Q312- Q412 HPN-Lync demo bundles

  15. SUMMARY HPN-Lync Demo Bundles • Objective : • - Equip resellers for demos with the HP Unified Communication & Collaboration Solutions with Microsoft Lync • Offer Bundle 1 : Buy 1 HP 2915-8G-PoE Switch and get 1 HP4110 + 1 HP4120 phones for free • This offer will be set up on demand with creation of M77R (partner specific activity) • Period: July 1st to October 31st • Target: Resellers • Geographical scopeall countries in EMEA region MRSP = Manufacturer Recommended Sales Price

  16. SUMMARY HPN-Lync Demo Bundles • Objective : • - Equip resellers for demos with the HP Unified Communication & Collaboration Solutions with Microsoft Lync • Offer Bundle 2 : Get 31% off on a 5406 bundle with an HP Survivable Branch Gateway Module + 1 HP 4110 + 1 HP 4120 Lync phones • This offer will be set up on demand with creation of M77R (partner specific activity) • Period: July 1st to October 31st • Target: Resellers • Geographical scopeall countries in EMEA region MRSP = Manufacturer Recommended Sales Price

  17. End of Sales promotion

  18. End of Sale PROMOTION • New Offer : updated list of products as of September 15th • Up to 68% off estimated Reseller Buying Price • Target : All resellers in EMEA • Limited quantity : Maximum 20 units per reseller. • Promo duration : while stock lasts

  19. Thank you

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