How we Run a Successful Enterprise Club

1. How we Run a Successful Enterprise Club

2. Introductions Carl Hunt – Head of Business Studies and Economics at Dubai English Speaking College Matthew Davies – Teacher of Business Studies and Economics at Dubai English Speaking College

3. Objectives • Enterprise opportunity • Nurture entrepreneurial skills • Provide a context for academic content • Ignite interest/passion • Identify reward – financial/non-financial • Build learning and thinking skills

4. Generating Ideas • Often tricky! • Use practical tasks to stimulate creativity • Brainstorming • Start simple but not too simple! • Growth and diversification/extension potential

5. Previous Successful Ideas • Memory sticks • Soap Sensations • Record Clocks • Gramophone

6. Generating Ideas Task • Use the resources on your tables to create a product.

7. Tasks • Create a new children’s toy (8 mins) • Create a brand name (2 mins) • Create an extension strategy (3 mins) • Present your idea

8. Fund Raising • Doughnuts • Bake sale • Events – Disco • Sponsorship • Donations • Book sale • Concert • Fashion show • Auction

9. Practicalities of Running a Young Enterprise Club • Launch the opportunity to be a part of Young Enterprise • Establish roles within the company • Managing Director • Finance Director • Company Secretary • Marketing Director • ICT Director • Operations Director • Purchaser

10. Practicalities of Running a Young Enterprise Club • Retail opportunities • Parents’ Evenings • School productions • School events • Local markets – Safa Park, School Fetes, Craft fairs, Festivals

11. Practicalities of Running a Young Enterprise Club • Meetings • Formal • Agenda • Minutes • Name plates • Board room layout • Finance • Fund raising for start-up • Donations • Charity support

12. End of Trading Evaluation • Trading Report (sourced by director/staff) • Profit and Loss Account • Balance Sheet • Legacy – Trophy/plaque

13. Planning for Your Young Enterprise Produce a marketing proposal for Young Enterprise Club at your school

14. Mapping to the Curriculum • Marketing (Art, Media, English, Geography, ICT, Drama) • Finance (Maths, ICT) • Generating Business Ideas (PSHE, DT, Art) • Sales (Drama, English, Media) • Operations (Maths, DT, ICT) • Human Resources (Business, Law, Psychology, Sociology, Politics)

16. How we use Dragons’ Den to Inspire Young Business Minds

17. Introductions Carl Hunt – Head of Business Studies and Economics at Dubai English Speaking College Matthew Davies – Teacher of Business Studies and Economics at Dubai English Speaking College

18. Background • Based on the successful BBC TV show • Involving Year 10 & 12 students • Teams of 4-6 students representing school houses • Dragons with entrepreneurial pedigree

19. Scenarios • Marketing Dubai in the recession • Marketing DESC • Marketing Expo 2020

20. Dragons • Local entrepreneurs • High credibility • Familiar with context of show • Understanding of student capabilities

21. Dragons • Mrs Drury – Expat Woman • Mr Qavi – Biryani Express • Mr McAuley – Jumeirah Group

22. Developing “Soft Skills” Time management Team working Problem solving Working with limited resources Empathising with others Developing an argument Negotiating

23. Actually “Hard Skills” Time management Team working Problem solving Working with limited resources Empathising with others Developing an argument Negotiating

24. Your Pitch Marketing Your School to us