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Twitter 101

Twitter 101. #FDOM 02 .25.14. Your Handle. How do you pick a name? Is your real name available? Do you have an online persona? Get creative No sexual innuendo Avoid underscores Avoid strings of numbers. Your Handle. Keep in mind, your Twitter username can affect search rankings

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Twitter 101

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  1. Twitter 101 #FDOM 02.25.14

  2. Your Handle How do you pick a name? • Is your real name available? • Do you have an online persona? • Get creative • No sexual innuendo • Avoid underscores • Avoid strings of numbers

  3. Your Handle • Keep in mind, your Twitter username can affect search rankings • This is a good thing if you’re using Twitter properly and trying to build a personal brand

  4. Your Profile • 160 characters: Use them wisely • Tell your story…quickly • Always include a link • Upload a profile picture • Upload a header picture • Name your city - not 512 or SMTX or ATX

  5. Twitter Lingo • @ • Tweet • Mention • RT • MT • DM • Hashtag • Favorite • H/T

  6. Best Practices • Find interesting people • Concentrate on listening first • Begin to interact • Slowly build your base of accounts following • Use the correct lingo • Use proper etiquette • Try the Goldilocks Principle when tweeting • Be polite and positive

  7. How To Gain Followers

  8. 1. Have a Quality Bio • Be honest • Be clever • Write in English,not text language • Include items that you’d like to talk with people about • Avoid a bunch of hashtags or symbols • Avoid terms like guru, ninja, experts, etc.

  9. 2. Use a Good Profile Picture • You look better than an egg (the Twitter default) • For most people, the egg profile picture is an instant red flag • Use a respectable pic • Remember your picture is small, so frame wisely

  10. 2. Use a Good Profile Picture

  11. 3. Steer Clear of #TeamFollowBack

  12. 4. Be Mindful of Your Follower Ratio • Build your “following base” slowly • This ensures your ratio stays somewhat intact • If you’re following way more accounts than you have followers, it’s a red flag for spam

  13. 5. Write in 1st Person

  14. 6. Tweet Respectfully • No one wants to follow someone who tweets too much • The Goldilocks Principle • This will be different for everyone

  15. 7. Avoid Humblebrags

  16. 8. Tweet Yourself • People want to hear a genuine voice • People want to feel like they’re following someone who actually uses Twitter • Avoid linking accounts • Avoid Twitterfeeds

  17. 9. No Sales Pitches • If you work in sales, that’s fine • Don’t make it the sole source of content for your Twitter stream • No one wants to hear your sales pitch over and over and over…

  18. 10. No Auto-DMs • Smells like spam • A lot of the bigger accounts do this • It’s my #1 rule – If I get an auto-DM, I unfollow

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