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SVEEP IN WEST CHAMPARAN. BIHAR ASSEMBLY ELECTIONS, 2015 District election Officer – Lokesh Kumar SIngh. West Champaran at a glance. Geography and terrain. Largest District of Bihar area wise (5229 sq. kms ) with 917.45 sq km of dense forests.
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SVEEP IN WEST CHAMPARAN BIHAR ASSEMBLY ELECTIONS, 2015 District election Officer – Lokesh Kumar SIngh
Geography and terrain • Largest District of Bihar area wise (5229 sq. kms) with 917.45 sq km of dense forests. • Shares 35 km of border with Nepal : International importance. Borders with Uttar Pradesh too. • Criss-crossed with numerous rivers and tributaries posing problems of access to some parts. • Tough terrain, along with porous border, poses problems of law and order, including Left Wing Extremism
ELECTORAL PROFILE(According to draft roll published on 01.01.2015) • Electors Male : 1230670Female : 1043059 Third gender : 101 • Gender Ratio : 848 ( state average 871) • Electors aged 18-19 : 3.09% ( 69,875) • Electors aged 20-39 : 58.28% (1,3,17,897)
SVEEPHolistic Approach Confidence Building Measures Critical Regions/unserved areas Urban Areas Results Polling Day initiatives Calender of SVEEP activities Rural Areas Youth& Women Media & Outdoor Publicity Communication Strategy Multi-party Co-ordination & Fund Dovetailing
URBAN AREA MASS MOBILIZATION Strong & direct communication Positive vibrant buzz in the town
Hot Air Balloon Oath Taking Ceremony Special Seals on inbound Postal letters Voter’s Facilitation Centre
Road Painting Run For Vote Painting competitions Cycle rally
Large-Scale Rural Awareness SVEEP taken to the Villages Mass involvement and active participation
SVEEP through Convergence • Objective: Ensuring minimum SVEEP activity at all polling stations and villages. • All Village level Functionaries as one team. • Combined events on two days a week, on Tuesday and Friday. • For four weeks preceding Poll day. • Door to Door Campaign by Panchayat SVEEP teams • More than 2500 such combined events across district.
Invitation Letter From D.M. Human Chain
Observer’s inputs for conduct of SVEEP: SVEEP campaign benefited from valuable inputs by SVEEP observer.
Basic minimum facilities Festival like celebration Strong peoples’ participation
Make presence felt – fully positive & instilling sense of confidence Talk of the Town! Communication
Use of information technology • Facebook as an effective media to engage young voters – One of the best performing FB page in rural India (more than 2 lakh views, 1800 likes and 1000 posts). • Toll free Helpline number for grievance redressal. • Whatsapp group of SVEEP core committee members and other partners to monitor the implementation of SVEEP. • Special WhatsApp Helpline for grievance redressal. • SVEEP activities through bulk SMS – 5 lakh SMSes sent. • Among the top performers in grievance redressal through “SAMADHAN”.
Innovative Thinking Involving all stakeholders, making best use of resources & managing multi-party coordination
Other key sveep activities • Close supervision of Voter Slip Distribution through involvement of BAGs. • 4 Lakh Pledges Distributed and collected. • 2 lakh invitation letters sent to households. • Special focus of SVEEP in polling stations in bottom 10% in terms of VTR. • Special focus on unserved areas and Polling stations located in vulnerable/naxal affected areas.
Trends of VTR in previously low VTR PS AC-1 Valmikinagar AC-2 Ramnagar AC-4 Bagaha AC-3 Narkatiaganj
AC-5 Lauria AC-6 Nautan AC-7 Chanpatiya AC-8 Bettiah
SVEEP : A cost benefit Analysis • FOCUS ON FINANCIAL PRUDENCE. • EFFECTIVE UTILIZATION OF AVAILABLE HUMAN RESOURCE THROUGH COORDINATION. • TARGETED SVEEEP FOR DIFFERENCT SEGMENTS OF ELECTORS. • TOTAL SPENDING, INCLUDING DOVETAILING OF FUNDS FROM GOVERNMENT AS WELL AS NON GOVERNMENT PARTNERS : RUPEES 10.67 LAKHS