News from EVA, Belgium

1. News from EVA, Belgium

2. Veggie Day campaign • Now in Belgian towns of Ghent, Mechelen, Hasselt, Vilvoorde, Aalst, Eupen • 35 city schools in Ghent • Internationally proclaimed in Sao Paulo, Bremen, San Francisco, Cape Town • Still a lot of media attention. Now under discussion in the Belgian government (health plan)

4. New strategic plan

5. New campaign Materials

6. Educational material: primary school and secondary school • Veggie Guide to Ghent in English (for tourists)

7. Ashoka Fellowship • leading social entrepreneurs • With innovative solutions to social problems and the potential to change patterns across society. • They demonstrate unrivaled commitment to bold new ideas and prove that compassion, creativity, and collaboration are tremendous forces for change.

8. Less meat, less heatsustainability and our steak

9. Content 1. The problem: high meat consumption - environmental crisis - food crisis - health crisis 2. Our solution - challenges - content - approach

10. EVA’s aim is to maximally replace animal food by plant based food, thus helping to create a more people, animal and environmentally friendly society • We inform, organize, lobby and campaign • Our staff of 6 operates from our office in Ghent • We were founded in 2000

11. 1. The problem

12. Environmental crisis Food crisis Health crisis Animal crisis

13. It’s about what goes in, and what comes out Food crisis Environmental crisis Health crisis

14. 1. Environmental crisis « The livestock sector emerges as one of the top two or three most significant contributors to the most serious environmental problems, at every scale from local to global. The findings of this report suggest that it should be a major policy focuswhen dealing with problems of land degradation, climate change and air pollution, water shortage and water pollution and loss of biodiversity.» Livestock’s Long Shadow, FAO 2006

15. Did you think only humans have an ecological footprint? 19 billion animals at any moment or 55 billion per year

16. Environmental crisis: climate Animal agriculture is responsible for 18% of global greenhouse gas emissions: methane (CH4) nitrous oxide (N2O) carbondioxide (CO2) <

17. Focus on methane? GWP (global warming potential) of methane increases when a time horizon of 20 years is used instead of one of 100.

19. Environmental crisis: deforestation • Pasture land for cattle • Crops for cattle feed • An area the size of Belgium, every year  global warming  loss of biodiversity

21. Environmental crisis: manure 1 kg pork = 16 kg of manure

22. 2. Food crisis

23. Planet Earth2010

24. Out of 7.000.000.000 people on this planet • 1.000.000.000 suffer from hunger, of which 200.000.000 children • 25.000 people die of hunger or malnutrition every day Now how many is that, really?

28. Feeding 55 billion animals per year to feed 7 billion people

29. Using large amounts of land 76% of all agricultural land or 29% of Earth’s global land mass

30. Using huge amounts of food and water… 44% of global grain production 15.000 liters of water for one kg of beef (enough to shower for a year!)

31. Inefficient use of land

32. Inefficient use of food • 7 to 10 kg grain for 1 kg of beef • 4 to 5.5 kg grain for 1 kg of pork • 2 to 3 kg grain for 1 kg of chicken

34. 3. Health crisis: meanwhile, in the west…

39. 4. Animal crisis

40. "The greatness of a nation and it's moral progress can be judged by the way it's animals are treated.”  Gandhi

41. The future

42. Meat consumption and income

43. “The only environmentally responsible way to accommodate the world’s increasing demand for meat is to produce increased amounts of feed crops without using more land. The only way to accomplish that is to substantially increase yields.” (http://farmecon.com/Documents/Projections%20of%20Global%20Meat%20Production%20Through%202050.pdf)

44. The future Heavy stress on the meat production system because of: • Scarce land • scarce water • scarce nitrogen (fertilizer) • climate change • rising consumer awareness • health costs

45. 70% increase in food production by 2050? • Less people • More land • A new green revolution • A significant dietary shift

46. So far for the bad news… • If too much meat is a big part of the problem, a big part of the solution may lie in eating differently.

49. 2. Our solution

50. Challenges • Less meat = a hard, negative message