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A Competitive Analysis

This analysis compares the Fountas & Pinnell Benchmark Assessment System (F&P) to the Developmental Reading Assessment (DRA), examining their similarities, assessment procedures, customer perceptions, and pricing. It also highlights the components, administration, goals, and intervention areas of each assessment.

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A Competitive Analysis

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  1. vs. A Competitive Analysis June 2009

  2. Bad News • Fountas & Pinnell Benchmark Assessment System (F & P) is very similar to the Developmental Reading Assessment (DRA) • Goal of finding a reading level • Packaging • Basic assessment procedures

  3. Good News • F & P have taken DRA and made it harder • Longer assessment time • Many optional assessments • Detached, longer Continuum

  4. More Bad News…Customer Perceptions • Teachers perceive… • the F & P assessment as being faster to administer • the F &P to be more user-friendly • the layout of the F & P running record to the DRA2 observation guide as cleaner • the comprehension conversation in F & P to be richer and more revealing

  5. F & P-5 pages! DRA2-2 pages Running Records-2nd Grade (28/M)

  6. Fountas & Pinnell Benchmark Assessment System (F & P)1: K-2 or Lvls A-N2: 3-8 or Lvls L-Z $250 each Developmental Reading Assessment, 2nd Edition (DRA2)K-3, Lvls A-404-8, Lvls 20-80 K-3 costs $310.95 4-8 costs $250.95 Grades & Pricing

  7. F & P 2-1/2 years of editorial development, field testing, and independent data analysis Field Study of Reliability and Validity Field testing conducted with 498 students DRA2 Originally published in 1997 with years of research before that DRA2 Technical Manual summarizes the years of research and field tests DRA2 was field tested with 1,906 students Research & Validity

  8. Package • F & P’s packaging is nearly identical as DRA Classic – the box, folders, and non-spiral TG, BLM books

  9. F & P Benchmark Books Assessment Guide Procedures Overview in AG Assessment Forms book & CD Continuum of Literacy Learning Optional Assessments Data Management CD Professional Development DVD Student Folders (30) Hanging Folders F&P Calculator/Stopwatch DRA2 Benchmark Books Teacher Guide Procedures Overview Card Blackline Masters book & CD Continuum & Focus for Instruction as BLMs DRA Word Analysis for K-3 Training DVD Student Assessment Folders (30) Hanging Folders DRA Clipboard DRA OMS (optional) DRA2 Tango (optional) Components

  10. F & P System 1: 28 books System 2: 30 books 1 fiction & 1 NF at each level No duplicate copies even though there’s an optional writing portion Look like a set of leveled books DRA2 K-3: 45 books 4-8: 28 books NF only at certain levels, but provides choice at every level Duplicate copies to make administering the assessment easier Look like assessment text because that’s their purpose Benchmark Books

  11. Same Introduction Components Walk-through of assessment procedures Different Analysis of results Connecting results to instruction Teacher Guidance

  12. F & P Oral Reading Comprehension Conversation Optional Writing About Reading All conference are one-on-one At least 3 assessments to find 3 levels DRA2 Reading Engagement Book Selection and Oral Reading Comprehension Include one-on-one conferences and independent work 1 assessment to get level desired Administration

  13. F & P Independent level Instructional level Hard level All to help find the Placement level, which is usually the Instructional level Goals for students based on the Continuum of Literacy Learning DRA2 Independent or Instructional level depending on the district’s purpose Areas that need Intervention & Instruction or are Independent & Advanced Learning/Teaching Activities from the Focus for Instruction Assessment Data

  14. Oral Reading • In DRA2 students preview the text (levels A-16). No preview in F & P. • F & P asks for analysis of each error and self correction. • F & P starts timed readings at level J; DRA2 starts at level 14 • DRA2 evaluates oral reading fluency as a whole on the Continuum; F & P has one four-point rubric to score fluency overall

  15. Comprehension • DRA2 has up to 7 areas in which comprehension is evaluated; F & P has 3 plus an optional writing portion • Both use a four-point rubric to score comprehension.

  16. F & P Within the Text Beyond the Text About the Text Writing About the Text (optional) DRA2 Preview/ Prediction Retelling/ Summary Making Connections Reflection and/or Using NF Text Features Interpretation Literal Comprehension Metacognition Comprehension Areas

  17. Scoring Comprehension • Page 1, F & P Level M

  18. Scoring Comprehension • Page 2, F & P Level M

  19. Scoring Comprehension • Page 3, F & P Level M • Writing Prompt

  20. Scoring Comprehension • DRA2, Level 28 • Teacher Instructions

  21. Scoring Comprehension • DRA Level 28 • Page 1 of student booklet-completed by teacher

  22. Scoring Comprehension • DRA2 Level 28 • Writing Prompt

  23. Scoring Comprehension-DRA28 Continuum • DRA2 Level 28 • Continuum

  24. Moving into Instruction

  25. Next Steps for Instruction • DRA’s built-in Continuum and Focus for Instruction • F & P’s Continuum of Literacy Learning

  26. F & P’s Continuum • One for the entire assessment. • Page 1

  27. F & P’s Optional Assessments • Where-to-Start Word Test • Reading Interview • Six Dimensions Fluency Rubric • Phonics and Word Analysis Assessments • Vocabulary Assessments

  28. Data Management CD Only on a teacher’s computer Stores just the assessment form – levels, accuracy, and comprehension score DRA OMS Online and accessible to all Stores DRA level, accuracy, and comprehension score, as well as Focus for Instruction Grouping reports Management System

  29. DRA vs. F & P Quick Hits • DRA2 is proven. 10 years of use vs. F&P’s 2-3 • DRA2 is easier and takes less time. 3x less • DRA2 finds one level. F&P finds 3 • DRA2 offers nonfiction books and selection. F&P has 1 NF book per level, but no selection. • DRA2 saves time with 1-on-1 conferences and independent work. F&P is all one-on-one. • DRA2 evaluates fluency thoroughly. DRA2 evaluates 4 areas; F&P groups all in one rubric. • DRA2 is clear on comprehension. DRA2 evaluates 7 areas; F&P looks at 3.

  30. DRA vs. F & P Quick Hits • DRA2 makes it easy to know what to do next. The assessment and Continuum work together. F&P’s Continuum is disconnected. • DRA2 is comprehensive with everything in one assessment. F&P is only with optional assessments. • DRA2 is easily used as a district assessment. OMS manages data throughout a district. F&P’s CD only work for the teacher. • DRA2 has a Spanish version. F&P does offer a lot of support and guidance for ELLS.

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