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The Cognitive approach

The Cognitive approach. PSYB4. Essay . Describe and evaluate the cognitive approach in psychology. Refer to at least one other approach in your response (12 marks). Assumptions of the cognitive approach.

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The Cognitive approach

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  1. The Cognitive approach PSYB4

  2. Essay Describe and evaluate the cognitive approach in psychology. Refer to at least one other approach in your response (12 marks)

  3. Assumptions of the cognitive approach • The cognitive approach was developed as a reaction against the behaviourist stimulus-response approach. • For cognitive psychologists, it is the events within a person that must be studied if behaviour is to be fully understood. • These internal events that occur between stimulus and response, are known as mediating cognitive processes • Unlike behaviourists, cognitive psychologists believe that it is possible to study internal mental processes in an objective way and that insight into mental processes may be inferred from behaviour. • The cognitive approach is concerned with how thinking shapes our behaviour.

  4. The cognitive approach • Cognition means ‘knowing’ and cognitive processes refer to the way in which knowledge is gained, used and retained • Cognitive psychologists explain all behaviour in terms of thoughts, beliefs, attitudes, and study how these direct our behaviour.

  5. Internal mental processes • Humans are basically seen as information processers. The main concern of cognitive psychology is how information received from our senses is processed by the brain and how this processing directs how we behave. • The cognitive approach also looks at how various cognitive functions work together to help us make sense of the world.

  6. Mental processes studied by cognitive psychologists • Mental processes studied by cognitive psychologists: • Perception • Attention • Memory • Language • Thinking • Problem solving

  7. Schemata • Part of the mental processes identified by the cognitive approach are schemata (singular: schema). • These are mental structures that represent an aspect of the world, such as an object or event. • Schemata help us to make sense of the world, by providing short cuts to identifying things that we come across (our building blocks of knowledge).

  8. Schemata • For example, • It has a large metal door • Buttons and knobs • Gets hot inside • Has hot metal rings on top • It’s probably a cooker. You don’t need to have seen this particular cooker before to identify it. Your schema for “cooker” allows you to be able to identify all cookers so long as they don’t veer too far from your mental schema.

  9. The computer analogy • Cognitive psychologists often compare the human mind to a computer. • It compares how we take information (input) store it or change it (process) and then recall it when necessary (output). PROCESS INPUT OUTPUT

  10. The computer analogy • In this analogy, hardware would be ________and software would be the __________________ • The brain= hardware • Cognitive processes = software

  11. Example of the computer analogy • The Multistore Memory Model (Atkinson and Shriffrin 1968)

  12. Psychology is a science • Cognitive psychologists have a very scientific approach towards studying behaviour. • Although they are concerned with the inner workings of the mind (which cannot be directly observed) scientific and controlled experiments allow psychologists to infer what is happening.

  13. Applications of the approach

  14. Strengths of cognitive approach • It is scientific and based on carefully controlled research. • Use of computer models helps us to understand unobservable mental processes • It is less deterministic than other approaches as it allows for individuals to think before responding to the stimulus • It has many useful applications • It has been successfully integrated into other approaches in order to provide a more comprehensive understanding of some behaviours

  15. Limitations of the cognitive approach • The metaphor of ‘man as machine’ is seen as simplistic and reductionist, ignoring emotional, motivational and social factors in human behaviour • The emphasis on laboratory experiments means that the findings may not reflect everyday life • The approach explains how cognitive processes happen but tends to ignore why

  16. Essay Describe and evaluate the cognitive approach in psychology. Refer to at least one other approach in your response (12 marks)

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