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Make New Friends, Keep the Old: Providing Super Service to a Diverse Population

Make New Friends, Keep the Old: Providing Super Service to a Diverse Population. Strategic Plan Project Rachel Anderson, Amy Carson, Christina Johnson, Jonathan Sears and Emily Wursten. The Organizational Profile The SPL. influx of young adult patrons

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Make New Friends, Keep the Old: Providing Super Service to a Diverse Population

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  1. Make New Friends, Keep the Old:Providing Super Service to a Diverse Population Strategic Plan Project Rachel Anderson, Amy Carson, Christina Johnson, Jonathan Sears and Emily Wursten

  2. The Organizational ProfileThe SPL • influx of young adult patrons • adapt its services to a changing population YET • operate in a way that is familiar and pleasing to its long-time patrons "To help all members of the community in their pursuit of knowledge and happiness.“ -The mission statement of the SPL

  3. The Stakeholders… • Must consider: • Community changes • Mission Statement • Develop a plan that: • Helps the library evolve • Compliments the composition of Superduperville

  4. CurrentReality Environmental Scan Geographic Area Population/Demographics Income Economy Education Issues & Trends

  5. SWOT Analysis Strengths Weaknesses Opportunities Threats

  6. Planning Team • Rachel Anderson – Library Director, Team Leader, Member of Library Board, • Emily Wursten – Director of Programs and Volunteers, Team Secretary, Budget Analysis • Amy Carson – Reference Director, Community Analysis • Christina Johnson – Electronic Resources and Technology Director • Jonathan Sears – Youth Services Director

  7. Planning Factors • Teens are a different animal • Different wants and needs • Danger of alienating current patronage. • $$>Budget and community backing<$$ • Library board buy-in • Staff buy-in

  8. Strategic Profile & Future Vision • Fulfill many needs • Identify unfulfilled needs. • Expansion: • Facilities • Staff • Technology

  9. Strategic Initiatives • Initiative 1: Redefine library as community center. • Goal 1.1: Research, and design a multifunctional room for library and community use. • Objective: Finalize plans and build community room. • Goal 1.2: Design, and staff a self-sustaining coffee shop. • Objective: Finalize plans and build coffee shop. • Obective: Hire manager and staff to operate. • Goal 1.3: Reduce physical size of reference section to make room for coffee shop. • Objective: Weed outdated resources and acquire online databases to replace sections of physical collection.

  10. Strategic Initiatives • Initiative 2: Give teenagers a reason to become regular patrons. • Goal 2.1: Research (including input from teens) and design a teen center. • Objective: Finalize plans and build teen center. • Goal 2.2: Create position and interview candidates for teen services librarian. • Objective: Hire teen services librarian. • Goal 2.3: Expand teen collection and technology. • Objective: Allocate budget for graphic novels, manga, teen books and magazines. • Objective: Research and apply for technology grants.

  11. Action Plan

  12. Community Room For the Library or Community to host recreational, educational, or cultural events.

  13. Teen Center • What our teens want: • couches, beanbags, cushions • xbox, playstation • tv/dvd player, plus access to dvds to watch • listening posts with a wide choice of music • cds, computer games to borrow • books, magazines, graphic novels, manga • free internet and email • somewhere to crash • somewhere to study • friendly staff – but not in the space itself thanks! • Artists rendering : Atlantic City Teen Space • (Boyce, 2011)

  14. Coffee Shop The Coffee Shop will sell fresh brewed coffee, tea, and orange juice along with an assortment of muffins, and cookies.

  15. Budgeting SPL received a General Library Improvement Bond for 1.2 Million dollars. • Most of the fund will go to the contractor, who will build and finish the areas of construction and renovation to the point that the rooms have shelves and are move-in ready. • The bond will also purchase furniture and equipment for the areas

  16. Performance Management • Conflicts • Community Room and appropriate use • Teen Center and material • Coffee Shop and no profit • Progress • 25% Circulation increase in YA Literature monitored by Circulation • Door counter to monitor Teen Center use • Attending staff will use counters to keep tract of activities done by teens • Computer logons will monitor computer use • Community room reoccurring activities aim for 80% retention

  17. Marketing Strategies • Advertising in Schools • School Newspaper and Yearbook • Art Contest • Cross-Advertising in School Library

  18. Marketing Strategies • Advertising in Community • Flyers in grocery store, post office, other public places • Make local clubs and churches aware the community center area of the library is open to their meetings and activities • http://www.youtube.com/watch?v=11Wx25Mk-Ek

  19. Marketing Strategies • In-House Advertising • Posters and Flyers advertising upcoming remodel and grand opening • “Pardon Our Dust” • On website, blog and Facebook page - chronicle changes as they happen through video and pictures

  20. Contingencies What if….

  21. In Conclusion • By remodeling the existing library space to better serve a more diverse population of Superduperville, SPL is fulfilling their mission of providing vital service to a changing community.  While the current conditions and services are adequate and serving a large portion of the community well, this strategic plan addresses the yet-to-be-served individuals of the community and attempts to draw in all community members. After all, it is the mission of the SPL "to help all members of the community in their pursuit of knowledge and happiness.”  The strategic plan will allow the library to embrace this statement more fully and will seat SPL deep into the hearts of its patrons.

  22. Team Project Activities Forming Storming Norming Performing

  23. References Bolan, K. (2006). Looks like teen spirit. School Library Journal, 52(11), 44-8. Bolan, K. (2009). Teen spaces: the step-by-step library makeover (2nded). Chicago, IL: American Library Association. Boyce, J. (2011). Teen space/the lounge: Atlantic City free public library, New Jersey. Voice of Youth Advocates, 33(6), 534-6. Czarnecki, K. (2010). Public libraries by design. School Library Journal, 56(11), 23-25. Czerw, J. & Honnold, R. (2010). New green teen space, Battery Park City branch, New York public library. Voice of Youth Advocates, 33(2), 136-7. Dempsey, B. (2010). For love or money. Library Journal (1976), 135(15), 20-3. Feinberg, S. & Keller, J.R. (2010). Designing space for children and teens in libraries and public places. American Libraries, 41(4), 34-7. Senville, W. (2009). Public libraries: The hub of our communities. APLIS, 22(3), 97-103. Su, I. (2010). Our library their space: The Dunedin city library teen space. APLIS, 23(2), 61-66. Weinberg, K. (2009). House calls: Teen space makeover; teens and local newspaper collaborate for affordable changes. Voice of Youth Advocates, 32(5), 386-7. Wikipedia.org (2011). Logan, Utah. Retrieved from: http://en.wikipedia.org/wiki/Logan,_Utah

  24. Further Reading • Adams, S.S. (2010). Marketing the Homework Center Digitally. Young Adult Library Services, 8(2), 11-12. • Barber, P., & Wallace, L. (2009). The Power of Word-of-Mouth Marketing. American Libraries, 40(11), 36-9. • Creakman, R., Diaz-Todaro, M., Domingues, L., Ellis, K., Emmrich, M.K., Hamilton, V., &… • Sommers, K. (2008). Teen space picks. Library Journal (1976)part Library by Design (Spring 2008), 18-21, 24-25. • Faris, C. (2009). Betwixt and Between: Tweens in the Library. Children & Libraries: The Journal of the Association for Library Service to Children, 7(1), 43-45. Retrieved from EBSCOhost. • Gallo, E. (2008). Attractive displays for teen spaces. Young Adult Library Services, 6(4), 32-34. • Horn, L. (2011). Online Marketing Strategies for Reaching Today's Teens. Young Adult Library Services, 9(2), 24-7. • Jacobson, T.B. (2011). Facebook as a Library Tool: Perceived vs. Actual Use. College & Research Libraries, 72(1), 79-90. • Meraz, G. (2010). The Untapped Market. Texas Library Journal, 86(4), 118. • Perry, D. (2010). Getting the Word Out: Adventures in Marketing Our Library. Indiana Libraries, 29(2), 29-31. • Peters, T. (2010). As the book changes form the library must champion its own power base: Readers. APLIS, 23(1), 16-21. Retrieved from EBSCOhost. • Serrano-Cobos, J. (2010). The future of information and libraries. Interview with Eric Lease Morgan. El Profesional de la Información, 19(2), 212-214. doi:10.3145/epi.2010.mar.14

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