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SASKATCHEWAN COLLEGES ‘Geared Up’ CONFERENCE II. Board Advocacy Presentation. Introduction Board’s Important Relationships Considerations Advocacy Questions for the Board Advice to Boards. Introduction. Advocacy work falls into the ‘Build External Relationships’ role of the Board
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Board Advocacy Presentation • Introduction • Board’s Important Relationships • Considerations • Advocacy Questions for the Board • Advice to Boards
Introduction • Advocacy work falls into the ‘Build External Relationships’ role of the Board • Definition: The art and science of using personal and professional relationships and strategic partnerships to influence process and policy; and to achieve success in initiatives, projects and priorities that contribute to the attainment of the ends of the institution.
Advice to Boards in Advocacy Planning • Be objective Stewards • Seek the ‘big picture’, the best interests of the long-term welfare of the institution • Rise above parochial interests, political affiliations and personal biases • Be committed to the institution (i.e. protect and defend)
Board’s Important Relationships • Community(s) • Organizations • Learners • Alumni • Business and Industry • Local, provincial and federal government representatives • Other?
Considerations • Focus and Partnerships are critical to effective Building External Relationships • Deal with priorities which are urgent and important • Advocacy is a body contact sport • Board’s Governance Role includes: (1) focus, (2) planning, (3) strategy, (4) policy development, (5) monitor performance • Board’s Tactical Role: (1) Provision of your personal and professional ‘relationship web’
Advocacy Questions for the Board • How does the idea support the Institution’s vision and outcomes? Why are we doing this? • Who is the target of our advocacy efforts? Timing? Where will this AE (i.e. advocacy effort) occur? • What is the message? Who is the messenger? • What are the idea’s benefits? Features? • What support(s) is needed from administration? Follow-up?
Thank You • For further information, or the answering of your governance question(s), please contact: • Dr. H.J. (Tom) Thompson, President, Olds College • E-mail: tthompson@oldscollege.ca • Business Phone: (403) 556-8301 • Blog: www.thompsonongovernance.com