Introducing InfoLink Champions

1. Introducing InfoLink Champions Emma Leigh Public Health Manager Central and Eastern Cheshire PCT

2. Following a successful bid to InnovateNow, Central and Eastern Cheshire PCT Public Health Team have developed ‘InfoLink Champions’

3. Developing InfoLink as a ‘social marketing’ brand/concept

4. Customer Orientation What do we know about our audience?  They have limited access to information  With support they are able to support themselves  They want information for people/services that is close at hand  They are more likely to take advice and support from someone they already know

5. Behaviour and behavioural goals Existing behaviour they have some problems with their health, they may already receive help from others Key influences on this behaviour access to services, access to health promoting opportunities Developing clear behavioural goals use and act on information, understanding the benefits!

6. Insight What moves and motivates our target audience?  Distance to services – need to be close at hand  Friendliness and support – from people who they have an existing relationship with  Cost – free!  Ease of access – quick and simple  Perceived benefits – it will make a difference

7. Competing factors  Doing nothing – problems might go away  It’s too difficult/complicated – don’t like change  Cost – food/gym/activity is too expensive  No real benefit  Don’t want to admit that there might be some problems with their health

8. Intervention Mix Informing (giving bespoke information)  Listening to want individuals want to change and helping them to act on it Encouraging (different ways of using information)  Signposting, website, Pharmacy, Champions Educating (providing information in a range of different formats) Using a variety of media that makes accessibility easy – not just a bunch of leaflets! Empowering (making information easy to use and act on) Giving people a reference tool that they can add to in the future.

9. Audience Segmentation Defined target audience of those who are open and motivated to want to make changes Part of a rolling process where partners provide monthly feedbackwhich helps to further segment the audience, depending on how and why information is used.

10. Meet the InfoLink ‘brand’ family!  www.infolinkcheshire.nhs.uk

11. So how does this work?

12. A simple aim… To make every contact with a health and social care professional a health promoting contact with clear advice, support and signposting to an appropriate service.

13. So what is an InfoLink Champion?  An InfoLink Champion is someone – through brief intervention - isconfident and able to provide clear advice and signpost people in a structured way to local health services, projects and other organisations that are able to support that persons health and wellbeing  An InfoLink Champion is not employed to be just an ‘InfoLink Champion’ - in the same way Health Trainers can be. Being an InfoLink Champion is something that a person does alongside their day-to-day job

14. The role of an InfoLink Champion An InfoLink Champion can:  Relate to and interact with individuals requesting local health and wellbeing information and service access information  Provide signposting information based on the information provided by the individual  Provide leaflets or written information, as appropriate, in response to requests for information  Put together simple health promotion displays, using the support and guidance outlined in the ‘Champions Toolkit’  Record requests for information on the relevant monitoring sheet

15. How we developed InfoLink  InfoLink Champions 1 Day training programme developed based on Level 2 of the Royal Society of Public Health qualification - other similar courses take up to 5 days  Using a social marketing mix, tailored to meet the known inequalities within our local community the Infolink Champion training package content was developed covering:  5 core areas of evidence based health promotion:alcohol,weight management,smoking cessation,5 ways to wellbeingandgeneral cancer awareness - each topic area delivered by a relevant professional / agency  Learning on ‘What is Health Promotion’, ‘How to carry out a health promotion campaign’, ‘How to order resources’ ‘Communicating confidently’ and ‘Using the InfoLink Website’  Training outcomes linked to KSF competencies – ensuring quality

16. How we developed InfoLink  InfoLink Champions Resource Toolkit created to provide ongoing support – enabling sustainability  internet site created – www.infolinkcheshire.nhs.uk a comprehensive directory of local services and organisations that support health and wellbeing

17. Part of a wider resource  The InfoLink website – 20,000 page views in one year!  Links to community pharmacy  Links to support within GP practices  Weekly bulletin – rapid response to key health themes and challenges

18. InfoLink is an online resource for professionals AND their local community InfoPlus - information for professionals working in the community  Order health promotion leaflets and posters  Find out what’s happening in community pharmacy  Link direct to local council services  Link direct to national NHS services

19. What has been achieved so far? To date: January 2011 (data covers December 2010 to beginning of January 2011)  83 InfoLink Champions have been trained  Initially delivered to pharmacy colleagues in the community, this training has now been rolled out to a variety of host organisations including: The Probation Service, local hospices,The Young People's Partnership, local Community Interest Companies, volunteers for local GP practices – Friends of Waters Green

20. Friends of Waters Green

21. The training package  The fully interactive training session is delivered in just one day – other similar courses are delivered over 5 days.  Includes 5 areas of evidence-based health promotion – delivered by the relevant subject professional – ensuring quality  Includes communication and evaluation training – ensuring best practice  Training outcomes linked to KSF competencies – ensuring quality  Includes a Resource Toolkit to provide ongoing support – enabling sustainability CAN BE TAILORED - BESPOKE REQUIREMENTS TO ADDRESS SPECIFIC HEALTH INEQUALITIES – DEVELOPING LOCALISM

22. Case Study – Nantwich LAP Issues – ageing rural community, domestic violence, sexual wellbeing and financial wellbeing.

23. Response: development of bespoke training package

24. Low cost – high impactHow much does it cost? Similar training costs approximately £120 per person and does not include resources or the Champions Toolkit.

25. Bespoke chapters – developed to suit YOUR health priorities  Additional bespoke chapters cost just £100 each  Additional bespoke training cost are £50, per session per trainer.

26. Costs v costs savings Brief interventions provide a structured way to deliver and equip people with tools to change attitudes and handle underlying problems around healthy living. Cost savings so far = £6810 (first two months) Based on 300 signposting contacts x £22.70 (cost of 5 minute GP consultation) Return on investment – each person trained provides at least £100 of added value to the health/social care service EACH MONTH

27. Ongoing developments • GP Consortia ‘buy in’! GP in our South Consortia is hoping to us the InfoLink Champion model for their multi-surgery practice • Easing Winter Pressures Secured funding to train a further 500 InfoLink Champions and to develop ‘Champions’ for dementia

28. Thanks for listening! • Emma Leigh • Public Health Manager • emma.leigh@cecpct.nhs.uk