1 / 31

FDOT – District 1

FDOT – District 1. 2004 Commuter Choices Summit PART 1. Overview of Organizations. Sarasota/Manatee Commuter Assistance Serving commuter trips that originate or end in either Manatee County or Sarasota County Transportation Management Organizations (TMOs) None Partnerships

daniel_millan
Download Presentation

FDOT – District 1

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. FDOT – District 1 2004 Commuter Choices Summit PART 1

  2. Overview of Organizations • Sarasota/Manatee Commuter Assistance • Serving commuter trips that originate or end in either Manatee County or Sarasota County • Transportation Management Organizations (TMOs) • None • Partnerships • Sarasota County Area Transit • Manatee County Area Transit • Sarasota/Manatee MPO • Sarasota County Government • Manatee County Government • FDOT

  3. Objectives During the Past Year • To Increase Awareness • Additional Employers/Employees choosing Alternative Transportation • Commuter Benefits Program • ERH Program

  4. Key Products and Services Offered During the Past Year • Ridematching • Zip Code Analysis • Emergency Ride Home • Park & Ride Lots • Carpool, Vanpool, Transit • Assistance With Employee Benefits • Program Startup Subsidy • Third Party Van-lease Contracted Agent

  5. Marketing Efforts During the Past Year • Commuter Choices Week • WSJT Cool Jazz Series (Ads & Sponsorship) • Bike Criterium Race & Festival • Employee Flyers/Surveys • Web Page • Print Ads

  6. Commuter Choices Week • May 10 – 14 • Live Radio Remotes • BCC Proclamations • Partnerships • Free T-Shirts • Free Bagels • Free Pizza

  7. Commuter Choices Week

  8. Commuter Choices Week

  9. WSJT Cool Jazz Series • S/MCAP Banner • Tent & Table • 60 Second Radio Ads • Free Tickets • 10 Second Promos • Six Public Jazz Events

  10. WSJT Cool Jazz Series

  11. WSJT Cool Jazz Series • WSJT Radio Ad WSJT Smooth Jazz 94.1 FM Commercial Copy Client: SCAT Sarasota/Manatee Commuter Assistance Spot Length: 60 Music: upbeat jazz behind commercial ARE YOU NOTICING GAS PRICES ARE SOARING? THE AVERAGE PERSON DRIVING TO WORK ALONE SPENDS $20 PER DAY OR MORE ON CAR EXPENSES, MAINTENANCE, INSURANCE AND GAS. THAT’S OVER $7,000 PER YEAR! WHY NOT SHARE THE COST OF YOUR COMMUTE TO WORK WITH A CARPOOL, VANPOOL OR TRANSIT? THE SARASOTA/MANATEE COMMUTER ASSISTANCE PROGRAM IS DESIGNED TO HELP COORDINATE ALTERNATIVE MODES OF TRANSPORTATION TO AND FROM WORK. EMPLOYERS AND EMPLOYEES CAN SAVE MONEY AND GAIN TAX ADVANTAGES. OTHER BENEFITS INCLUDE NEW 8 TO 12 PASSENGER VANS, INSURANCE, MAINTENANCE, 24 HOUR TOWING SERVICE AND A FREE EMERGENCY RIDE HOME. SAVE MONEY, REDUCE MILEAGE AND THE WEAR AND TEAR ON YOUR CAR. ALTERNATIVE TRANSPORTATION BENEFITS THE COMMUNITY WITH CLEANER AIR, LESS TRAFFIC AND LESS FUEL CONSUMPTION. FOR MORE INFORMATION, CALL SARASOTA/MANATEE COMMUTER ASSISTANCE TOLL FREE NUMBER AT (866) 585-RIDE. THAT’S (866) 585-7433. SARASOTA/MANATEE COMMUTER ASSISTANCE…AMERICA’S WAY TO WORK!

  12. Bike Criterium & Festival • Sponsorship • Bike Give-Away • Rideshare Applications • Promo Items • S/MCAP Information

  13. Bike Criterium & Festival

  14. Employee Flyers & Survey

  15. Web Page Sarasota/Manatee Commuter Assistance ProgramContact Information | Find Additional Content Sarasota/Manatee Commuter Assistance Program is your resource center for commute options, whether you are a commuter, employer, developer or government agency. This program is administered by Sarasota County Government and currently serves Manatee and Sarasota counties. The Sarasota Manatee Commuter Assistance Program serves all commuter work trips which begin or end in Sarasota or Manatee County. If you're a commuter looking for information on an easier and more affordable way to get to work, click Commuter Programs and Services. If you're an employer interested in how you can help your employees ease their commute and save money doing so, click Employer Programs and Services. More...(pg.1) Commuter Programs and Services(pg.2) Employer Programs and Services

  16. Print Ads

  17. Print Ads

  18. Key Accomplishments During the Past Year • Public Awareness • Sponsorships • Print Ads • Radio Ads • Commuter Choices Week • Targeted Groups • County & City Government Employees • Large Employers, Schools • Geo-coded Groups • Manatee County Government, PGT Industries, City of Sarasota • Partnerships • Bike & Pedestrian Committees, Environmental Groups, Chambers of Commerce, Parks & Recreation

  19. Challenges & Opportunities Anticipated in Upcoming Year • Additional Employer/Employee Participation • Additional Vanpools & Carpools • Part Time Staff Employee • Third Party Ridematching Contracted Agent • Regional Ridematching Services (BACS)

  20. Wouldn’t it be nice if … • Additional Funds Were Available • More Permanent Funds for Subsidy • Continued Career Education/Commuter Choice • Additional Employer/Employee Outreach • More Successful Employer Participation

  21. Your District’s Contact Information • Jan Parham, FDOT Program Manager • 1-863-519-2390 • jan.parham@dot.state.fl.us • Dom Locascio, CAP Director • 1-866-585-RIDE ( 7433 ) • Dlocasci@scgov.net • Transit Agency Representatives- Ralf Heseler, MCAT Manager • 941-747-8621 • ralf.heseler@co.manatee.fl.us Brenda Miller, SCAT Manager • 941-861-1016 • Bmiller@scgov.net

  22. FDOT – District One 2004 Commuter Choice Summit PART 2

  23. Organizations Involved in Commuter Choice in District 1 • Local Commuter Assistance Programs (CAPs) • LeeTran CAP • Transportation Management Organizations (TMOs) • None • Partnerships • FDOT • VPSI • Lee County MPO • Program Participants

  24. Objectives During the Past Year • Develop Marketing Plan • Create New CAP Direct Mail Piece/Brochure • Direct mail campaign to Lee County's 50 largest employers • Presentations to at least 20 of Lee County’s 50 largest employers • Increase total number of vanpools to nine • Develop a Guaranteed Ride Home Program • Research/Purchase rideshare matching software • Create rideshare matching database, integrate into website PLAN – DO – CHECK - ACT

  25. Key Products and Services Offered During the Past Year by LeeTran • Third Party Van-lease Contracted Agent • Carpool, Vanpool, Transit • Assistance With Employee Benefits PLAN – DO – CHECK - ACT

  26. Implementation Efforts During the Past Year by LeeTran • Public Education Campaign • Web Site • Direct Mail • Increase Number of Vanpools PLAN – DO – CHECK - ACT

  27. Key Accomplishments During the Past Year • Public Education Campaign • Newspaper advertising introducing Connexus • Advertising on 30 LeeTran benches throughout Lee County • Traffic Report Sponsorships on Radio • Painted and applied Connexus decals to 3 vans • Website • Purchased Domain Name - www.rideconnexus.com PLAN – DO – CHECK - ACT

  28. Key Accomplishments During the Past Year • Direct Mail • Direct mail letter introducing the Connexus program human resources directors of 100 largest employers • Designed/Printed information packet for the direct mail campaign to large employers • Increase Vanpools • Established 5 new vanpools - total number at 6 before Hurricane Charley, now at 4 PLAN – DO – CHECK - ACT

  29. Challenges & Opportunities Anticipated in Upcoming Year • Additional Employer/Employee Participation • Additional Vanpools & Carpools • Ridematching Implementation • Purchase Software • Third Party • Both • Increasing services available on Web Page • Increase Public Awareness PLAN – DO – CHECK - ACT

  30. Wouldn’t it be nice if … • CAP program became a regional program for SW Florida • We added additional staff (or could clone ourselves)

  31. LeeTran CAP Contact Information • FDOT Representative - Richard Shine • 239-461-4300, richard.shine@dot.state.fl.us • CAP Manager - Jeff Shuler • 239-277-5012 x 2223, shulerjc@leegov.com • CAP Specialist - Evelyn Thornton • 239-277-5012 x 2242, ethornton@leegov.com

More Related