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Understanding and How to Use the Powers of the Internet Presented by Gary Nusca, CCIM

For Residential and Commercial Real Estate Brokers and Salespeople Real Estate Office Workshop Click with your mouse to advance slides. Learn how to make your screen full screen. Understanding and How to Use the Powers of the Internet Presented by Gary Nusca, CCIM.

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Understanding and How to Use the Powers of the Internet Presented by Gary Nusca, CCIM

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  1. For Residential and Commercial Real Estate Brokers and SalespeopleReal Estate Office WorkshopClick with your mouse to advance slides. Learn how to make your screen full screen. Understanding and How to Use the Powers of the Internet Presented by Gary Nusca, CCIM ICIWorld.ca Canada ICIWorld.us USA (Since 1994) www.realestatebrokersandsalespeople.com

  2. Spam IQ Test • http://www.stopspamhere.ca/ How to stop spam? • www.spamarrest.com Security • ICIWorld.net/security

  3. Why am I here? • To help you make money • To help you provide a great service to the public • To establish and maintain real estate brokers and salespeople as the leaders in the information business • Please consider us as a personal marketing and information assistant to you personally.

  4. In the History of the World the Internet is the #1 Marketing Tool • 2% use it in 1995. • 77% of consumers now begin their search for real estate on line. (NAR) • 96% are searching for listings • 74% choose the first broker or salesperson that they develop a business relationship with. • There are 1 Billion people on the Internet. Demo. • What can brokers do?

  5. Comments National On Line Convention • Less than 10% of the money real estate companies and agents earmark for advertising is for online ads. • Where are you fishing in the Atlantic ocean or in the desert? • Consumers are getting sophisticated. • There are things you can do to serve them.

  6. Profile of Internet User • Higher educated • Faster decisions • Like to work with Internet enabled real estate people • Have to develop internet relationship first then business relationship. • Need to provide some services first to get them to raise their hand and ask a question. • Majority of homes, businesses have access to the Internet.

  7. Web sites an important Internet Tool • Web sites are like billboards, if the one we supply can make you $50,000 and the one you presently have is making you money then why not? • You can link them. • Like a store • Compare your physical office cost vs internet store that can supply tremendous information to your prospects and clients.

  8. It is content that generates leads • A web site is a platform on the Internet to hold information. • By itself it does not make you money. • It is content that triggers the calls. • It is content that develops interest and an electronic relationship that can lead to a business relationship. • People know you are paid on commission. Many feel threatened.

  9. Allan Dalton, President of realtor.com • 84% of consumers want multiple photos (NAR) utterly simple to deliver, never has in history has such a simple request been so collectively ignore and suppressed. • Photos command 299% more visual activity. • It is not just 1,000 words, it is 10,000's of dollars to owners.  • Very reasonable request to have more pictures for commission dollars.

  10. In Marketing • Use every outlet available; the fiduciary responsibility of the broker is to broadcast sellers' properties as widely as possible. • One broker reported he placed a $4 Million shopping center on TREB and he got 4 calls. He placed it on ICIWorld and got 30 calls and sold it. • Our recommendation is simply that it is important to include ICIWorld as one tool in your marketing plans otherwise you are missing a segment of the market.

  11. For licensed real estate brokers and salespeople Provide a great service for the public and make money from the Internet ICIWorld.caSince 1994 $1 Trillion of Buyers; Over $8 Billion of Properties For Sale and For Lease

  12. ICIWorld.ca SEARCH ICIWorld.ca and ICIWorld.us has two major world databases • Database 1 Over 10,000 real estate Haves and Wants placed by real estate brokers. About 4,000 available to the public.You will have access to all of them. • Database 2 Over 10,000 real estate Haves and Wants placed by the public. These are principals, buyers and sellers and you will have access to them all and deal direct with them.

  13. Why ICIWorld.ca and ICIWorld.us? • Plug your information and/or your web site into the traffic; • Over 1,800,000 hits per month, over 60,000 people from 120 countries; • Everyone can be on the Internet but some places have more traffic. ICIWorld is one of them. It is in the top 10 in google out of over 50,000,000 results! This benefits you directly when you are a member. It is high tech yet economical. You get the benefit!

  14. ICIWorld.ca Marketing Exposure • Ask to see testimonials. We have a package of over 40 pages to show you at this table. • Among the most deals being done on the Internet! Ask to see the 40 pages. • In my opinion it is really not about the listings, it is really about people. Many call on one listing, discuss something else not on the service and go off and do a deal. 44% of sales one recent month were this way.

  15. ICIWorld.ca Confidential Information • Of the 20,000 listings, about 3,000 are on real estate boards. • One can work open and exclusive listings, regular client type information and more. We show you how to control the situation.

  16. Information vs Listings • There is a special way to work Information in the market place not just listings such as on a real estate board in a professional and competent manner. • Quick survey • How to handle information.

  17. Special Offer this tour on line • During this time period August 1-20, 2007 only, the following rate is available to you. • We call it coupon tour101 • You must call 416-831-1620 or 416-214-4875 while we are on tour for the URL to get this rate. • $240 corporate rate 1 year. Actual attendees of office workshops may be offered an extra special. • What is included

  18. Sample Web Sites click here • For commercial brokers, now that you have a web site, add the number one thing that every one on the Internet in real estate is looking for, listings. Add a link to a world brokers network of Haves and Wants . . . all in a way that YOU get the calls. • For residential brokers have a web site with thousands of residential homes with color photos, all in a way that YOU get the calls. • 96% are searching for listings! Now you will have a major world source with new ones coming in daily updating your web site automatically. • Full explanation • Easily get started. Call 416-831-1620 or 416-214-4875 for possible special

  19. If you would like to invite us to your office for a workshop • Call anytime 416-831-1620 416-214-4875 • Contact us Reference: • Seminars • Biography

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