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OPERATIONS PROJECT : g roup six. Mainline Squeeze. PART ONE : STRATEGY. OUR MISSION IS…. “ to provide high quality, cold-pressed healthy juices to the mainline ”. THE JUICING CRAZE:. G lobal juices industry worth $84 BN (2010)
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OPERATIONS PROJECT: group six Mainline Squeeze
PART ONE: STRATEGY
OUR MISSION IS… “to provide high quality, cold-pressed healthy juices to the mainline”
THE JUICING CRAZE: • Global juices industry worth $84 BN (2010) • The green juice market accounted for $3.4 billion of the $258 billion US market for nonalcoholic beverages (2012) • Individuals ages 20-30 looking for portable, and nutritious snacks or meal replacements • Benefits:Vegetable consumption, glowing skin, weight loss
ENVIROMENTAL SCANNING: Competitors • Evolution Fresh (Starbucks) • Odwalla • Naked Juices • Raw Bar • Whole Foods • The New Leaf Café
CORE COMPETENCIES: • Customizable juicing experience • High end in store experience • Farm fresh fruits and vegetables • Friendly and knowledgeable employees • Never frozen • Made to order
TARGET MARKET: • Women ages 18-35 • Health conscious • Willing to pay for freshness, quality, and friendly service • Quick and convenient • Looking for a healthy snack or meal replacement • Cleansing or weight loss
LEAN OPERATIONS: • Continuous Stock Maintenance • Efficient Ordering Process • Customer Involvement: High • Resource Flexibility: Moderate • Capital Intensity: Low for Brick & Mortar
PART TWO: IMPLEMENTATION
QUALITY CONTROL : • Input Control Systems: • Choice of Supplier • Input Inspections • Product/Service Control Systems: • Employee Training • Customer Surveys/Mystery Shopping • Variable Control Charts: x-bar and r charts
SUPPLIER DECISION PROCESS: • 5 Reasons for a large one-stop-shop supplier: • Established Quality Control & Reputation • Constant Access to Seasonal & Exotic Fruits • Economies of Scale • Customer Support • Allows us to Focus on our Other Operations
SUPPLIER : • $44 BN in sales and 425k customers • A diverse selection of ingredients and ancillary supplies • Various auxiliary customer services
INVENTORY MANGEMENT SYSTEM : • Rationale for Periodic System: • Perpetual System will be difficult to implement without ruining the customer experience • Periodic checks can be paired with additional Input Inspections • APerpetual System will be unnecessary because we do not expect industry driven demand spikes
DEMAND FORECASTING: • Comparable Method; Lack True Comparables • Asked the question: “What do you expect a self-standing juice bar on the Mainline to pull in?” New Leaf Café and Raw Bar Employee Estimates New Company Factor
INPUT DEMAND FORECASTING: survey weights survey weights density proxy recipes 526 Orders/ Week Input demand in lbs.
MENU: Cold Pressed Juices Customize Your Juice Choose your favorite 4 ingredients from our selection of fresh fruits and vegetables including*: Apple, beet, carrot, celery, cucumber Kale, lemon, lime, mango, spinach *Each additional ingredient $1 12 oz. $5 16 oz. $6 20 oz. $7 Cleanse cucumber, celery, kale, apple, lemon Detox kale, cucumber, beets, lemon Immune Boost kale, celery, carrots, lime Burn spinach, celery, beet, apple Jump Start apple, mango, carrot, spinach, lemon Hydration spinach, celery, cucumber, mango, lemon, lime Add: Agave nectar, cayenne pepper, cinnamon, or mint Aloe shot, E3 Live $3 Wheat Grass $3 Protein, Hemp, Whey $1