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Presented by Cliff Tillery Oct. 30 th , 2013

Presented by Cliff Tillery Oct. 30 th , 2013. The Social Media Mix: What’s Right For Your Business. Make It Loud- Digital Marketing Ninjas! Cliff Tillery , MBA. Who Is This Guy?. First and foremost…a shmoe B.S. In Journalism/Advertising

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Presented by Cliff Tillery Oct. 30 th , 2013

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  1. Presented by Cliff Tillery Oct. 30th, 2013

  2. The Social Media Mix: What’s Right For Your Business Make It Loud- Digital Marketing Ninjas! Cliff Tillery, MBA

  3. Who Is This Guy? • First and foremost…a shmoe • B.S. In Journalism/Advertising • Worked at the in-house ad agency down at America’s Mart • M.S. in Counseling Education • MBA in Management/Marketing • First guy to do SEO at Make It Loud

  4. Social Media…Why? • Seems like a big time waster • …because…IT IS! Well, it CAN be… • But, that’s where your target market is • The real ROI- Do you want to be in business in 5 years? • Recent findings: only about 17% of businesses are strategic about the social media implementation • Less than half are tracking the ROI of social media

  5. Who? What? Why? Where? • These are the questions every business needs to answer first • Who is my target market? • What do I want to say to them? • Why do I want to say it? • Where do I say it?

  6. Who IS Your Target Market • When we ask that, we get a lot of looks like a cow at a passing train • If you don’t know who your target market is, then you’re taking a shotgun to sniper school • Being general about it doesn’t cut it • Know the basics about them

  7. What To Know About Your Target Market • Male or female • Age • Marital status • Education • Occupation • Household income • What do they like? Dislike? • What are their hobbies? • What do they do in their spare time? • Do they have pets? • What sports do they watch, if they watch them at all? Where do they live? • Where are they from? Their nationality? • What’s their culture? • Most importantly: What are their PAIN POINTS?

  8. So Many Social Media OutletsHow Do I Choose? • You need to do your homework • Yes, I said homework (or…wait for me to do it for you!) • Too much data, but plenty is outdated because things change so rapidly • Take the numbers with a grain of salt

  9. Go Where The Herd Is….

  10. Percentage of B2B Marketers Who Use Various Social Media

  11. Confidence GapEffectiveness Ratings Among Users

  12. The What? • Find the tone of your business • Make sure your voice is consistent with your brand. (i.e. a formal voice for a casual product or vice versa) • Be consistent • Establish yourself as an industry expert (I’m supposed to say that) • Make it interesting, fun and engaging (and occasionally, plug what you do- • 1 post out of 5

  13. The Why? …MORE! • Results: more money, calls, prospects, • Tactical: more website traffic, Facebook likes, etc. • Goals must be measureable and timed • Example: Increase website traffic by 25% by adding social media content starting posting by Nov. 1, 2013.

  14. LinkedIn Stats-Started 2003 • LinkedIn has 200 million members worldwide. • The network is growing by 2 members/second or 10-15 million members per quarter. • 50 million unique visitors each week • Average income is $86,000/year. • 25% of all employee profiles views are from co-workers. • Three out of four users want to be approached for other job opportunities. • People visit LinkedIn.com more by computers at home (66%) than computers at work (34%).

  15. LinkedIn • 1% of the addicts are responsible for 26% of all traffic! The average user spends 7 minutes and 22 seconds on the website. • Fastest growing demographic is new college graduates • 87% trust Linkedin as a source of information affecting decision making • 49% find it to be a good source for word of mouth information on brand experiences • Exceptional networking tool

  16. Linkedin: Who You’re Dealing With

  17. Linkedin: From Where?

  18. Why Use Linkedin? • Business Networking • Prospecting- sales. Find the right contact • Brand awareness • Business promotions (um, boot camp announcements) • Start or join conversations about your business (with or without your website attached) • Cyberstalking(eh, probably not much money in that)

  19. Best Times To Use Linkedin • Right before and right after work hours • Tuesday and Thursday typically get the most social media traffic from business owners • Post during work hours receive the least amount of traffic • Best Times: 7-8:30am & 5-6pm • Worst Times: Mon & Fri- 9am-5pm

  20. FacebookFacts- 2004 • Too Big To Ignore- 1.5 BILLION users (128 million in US) • 4.5 billion likes generated daily • a 67% increase from August 2012 • 699 million people log onto Facebook daily • a 26% increase from 2012 • There are 819 million mobile active users • a 54 percent increase from 2012 • Age 25 to 34, at 29.7% of users, is the most common age demographic.

  21. What Are They Talking About? • When logged into their Facebook account, users talk about: • food, restaurant, and grocery stores (38%) • technology products (26%) • sporting, outdoor and athletic gear (15%) • children's toys and games (12%). • 68% say a positive referral from a Facebook friend makes them more likely to buy a specific product or visit a certain retailer

  22. Electronic Word Of Mouth…

  23. Facebook Users • Facebook users are 53% female and 47% male • Among U.S. Internet users, 73% with incomes above $75,000 are on Facebook (compared to 17% who are on Twitter, and 13% who are on Pinterest).  • Nearly 75% of U.S. Internet users who have had at least some college education use Facebook • 66% of millenials (15-34) use FB

  24. Facebook Facts • Five new profiles are created every second. • Average time spent on FB per user=8.3 hours/month • FB mobile=15.2 hours/month • Average number of likes per user=40 • Number of FB Users that log in daily=76% • There are 83 million fake profiles • Percentage of users that get their news from FB=30%

  25. Posting Time Matters • 50% of 18-24 year-olds go on Facebook when they wake up. • 80% of mobile users check their phones early in the morning. • Highest traffic occurs mid-week between 1 to 3 pm • On Thursdays and Fridays, engagement is 18% higher. • Check out Facebook Insights • Best times: Weekdays 6-8am; 2-5pm • Worst times: All weekend; 10pm-4am

  26. Twitter - 2006 • About a billion users with 500 million tweets sent daily • Split between genders • Highest number of users: 27% of 18 to 29-year-old Internet users in the U.S. • Compared to 16 % of users in their 30’s & 40’s.  • Average number of followers per user-208 • Most balanced between income, with 16% of users making under $30,000 annually &17% of those making over $75,000 annually.

  27. Twitter • Unlike Facebook, enagement on Twitter goes up 30% on the weekends • Tips: • Tweets less than 100 words receive higher engagement • Ask for retweets and you typically get them • For best results, use 2 hashtags per tweet • Best times to use: Weekends; 1-3pm • Worst times: 8pm-8am

  28. Google+ 2011 • 728 million accounts • 1203 monthly visits, but… • If you have Gmail, you have Google+ which is how Google has bumped enrollment numbers and skews the data • Average user: 67% male, around 28, more technical than Facebook- think engineering, computer types. • More content driven. This is the place for smart, longer content

  29. Google + Activity

  30. Google+ • Night time postings fair the worst • Analyze your Google+ page and your audience to see when the best times to post are • Generally, best times: 9am-11am • Worst times: 6pm-7am

  31. Instragram- 2010 • Owned by Facebook • Over 150 million users (77 million in US) • 68% users are female • 55 billion photos uploaded daily • 1 billion likes happening each day • Recently added a 15 second video capacity • Each image gets an average of 37 interactions per 1000 followers

  32. Instagram • Most people post on Thursday, but Sunday would be most effective • For every 33 likes you get 1 comment on average • Accounts with less than 1,000 followers where a post with 11 hashtags received an average of 77.66 interactions. • Apparently, that’s the magic number of hashtags which is a classic example of rewarding annoying behavior

  33. Youtube- 2004 • Owned by Facebook • Over 4 billion videos viewed daily • 800 million unique visitors/monthly • Has analytics that can help you identify your audience more clearly • 50/50 male/female • 46% under 18 years of age • 63% Caucasian, 14% African and 16% Hispanic • Major way to drive traffic to your website

  34. Top Youtube Channels • FcoMusik 9.7 million views • Toy kitchen 8.1 million views • Turkish music 7.4 million views • Katy Perry 5.9 million views • Disney/Pixar 5.7 million views • Rhianna 4.2 million • Justin Bieber 4.1million • So, yes, the end is near

  35. Youtube • There really isn’t a good excuse to not have videos for your business • Animoto.com- $5-$39/month • If you have 7-8 pictures, you can make a video for your business • Upload it to Youtube, put a description about your video with your website in the description. • Repeat

  36. Pinterest2005 • 80% are female, ages 25-34 affluent and educated, 50% have children • Total unique visitors since 5/11 increased by almost 3000% • The site hit 10 million user faster than any other site in history • Users spend 70% more money than visitors from non-social channels • #1 Content= FOOD! (or food related stuff)

  37. Pinterest • Also good for home decorators, party planners, hair stylists, DIY people • The more visual the better • The average Pinterest visit is 16 minutes- • Longer than most of the other social media sites • Best times to post: Saturday morning, 2-4 & 8-11pm • Worst times: 5-7pm & 1-7am

  38. The Takeaways • Identify you target market • Determine your brand • Match a voice to your brand • Establish measurable social media goals and track the results • Make more money

  39. Thanks For Coming! Presented by Cliff Tillery Oct. 30th, 2013

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