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Social Behaviour Unit

Social Behaviour Unit. SQA Guidelines. Conformity and Obedience. Types of conformity – compliance, identification and internalisation. Factors affecting conformity: normative and informational social influence, individual factors, situational factors and cultural factors.

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Social Behaviour Unit

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  1. Social Behaviour Unit SQA Guidelines

  2. Conformity and Obedience • Types of conformity – compliance, identification and internalisation. • Factors affecting conformity: normative and informational social influence, individual factors, situational factors and cultural factors. • Factors affecting obedience: situational factors, types of authority (perceived legitimate), autonomous and agentic behaviour. • Strategies for resisting social pressure: responsibility for own actions, moral reasoning and awareness of own values, questioning motives and disobedient peers.

  3. Studies • Mori and Arai, 2010. No Need to Fake It: Reproduction of Asch experiment without confederates. • Milgram, S, 1963. Behavioural Study of Obedience. • For each of these you need to know: • Aim • Method • Results • Conclusions.

  4. What does this mean in the exam? • You could be asked a specific question relating to any of the above points so make sure you are fully familiar with them. • “Explain the different types of conformity” • “Explain the various factors which affect conformity” • “Describe and explain strategies for resisting social pressure” • “Describe one research study relating to conformity and/or obedience”

  5. Optional topic – Social relationships. • At least four concepts and/or theories of choice relevant to the chosen topic. • Affiliation and attraction • Economic Theories of Relationships • Evolutionary Theories of Relationships • Factors and stages of breakdowns of relationships. • The aims, methods, results and conclusions of at least two psychological research studies relevant to the chosen topic. • Affiliation and attraction – Festinger, et al, 1950 and Walster et al, 1966. • Economic Theories – Simpson et al, 1990, Hatfield, 1979. • Evolutionary Theories – Waynforth and Dunbar, 1995, McCarthy, 1999 • Breakdown – Dindia and Baxter, 1987

  6. What does this mean in the exam? • Because this topic is optional you will never read the words “social relationships” in the exam paper – every school will be doing different topics. However, you will know the question is asking about social relationships as it will say “another social behaviour topic” • The questions are likely to be much more general than for conformity and obedience (good or bad?). • They question may ask you to explain or evaluate a theory relating to that topic or to explain research evidence relating to the topic.

  7. General hints and tips • Always check the mark allocation as an indication as to how much information you need to include. • Describe, identify = show understanding by defining terminology, describing theories, concepts and how research was carried out. • Analyse, evaluate = make links between theories and evidence clear, explain conclusions of research evidence, explain the advantages or disadvantages (limitations) of concepts, theories or research evidence.

  8. Today’s Tasks • Make sure you have all of the appropriate notes for each of the compulsory sections detailed above. • Research and make notes on research evidence for the ‘Social Relationships’ topic. Making sure you have the aims, methods, results and conclusions for each.

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