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Social TV and Webisodes

Social TV and Webisodes. What is social TV?. What are webisodes ?. Hierarchy of Social TV. Webisodes More involved, include B-roll and pictures, cut- aways and edits. Higher production value. Business/Promotional. Vlogs Point-and-shoot category. Most basic. Can be boring. Personal.

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Social TV and Webisodes

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  1. Social TV and Webisodes • What is social TV? What are webisodes?

  2. Hierarchy of Social TV • Webisodes • More involved, include B-roll and pictures, cut-aways and edits. • Higher production value. • Business/Promotional • Vlogs • Point-and-shoot category. Most basic. • Can be boring. • Personal

  3. Social TV-defined • 1st- Technology that supports communication and social interaction in the context of watching television, or related to TV content. • 2nd- It also includes the study of television-related social behavior, devices and networks. • Technologies include • voice communication • text chat presence • context awareness • TV recommendations • ratings • video-conferencing with the TV content either on screen or by using ancillary devices • 2010- Social TV named one of the 10 most important emerging technologies by the MIT Technology Review on Social TV. • January 2011- YnonKreiz, CEO of the Endemol Group told a packed crowd at the Digital Life Design (DLD) conference: "Everyone says that social television will be big. I think it’s not going to be big — it’s going to be huge.” • 2011- David Rowan, the Editor of Wired magazine named Social TV at number three of six in his peek into 2011 and what tech trends to expect to get traction.1 1- http://papertankproductions.com/creating-a-web-series-that-people-will-watch/

  4. Social TV- business aspect Motorola MediosXperience • Are there missed opportunities? • Not yet; this is a fledgling medium. • Customer service/Complaints • Yes, but that is mostly falling under social media outlets such as Facebook and Twitter. • Consumers desired: • find and better organize content • greater flexibility for when, how and where TV is consumed • such as the ability to stream live shows to any device in the home • access news and gossip about their favorite shows and actors. • Consumers want to simultaneously engage with additional content and social networking sites while they watch TV.1 2 1- http://bx.businessweek.com/social-tv/view?url=http%3A%2F%2Fwww.ramanmedianetwork.com%2Fpepsi-unveils-new-social-tv-platform%2F 2- http://www.youtube.com/watch?v=ICMD9Med-cA (2:30)

  5. Social TV-example • Hashtag placement is subtle enough to neither distract nor annoy viewers. • An official hashtag makes monitoring conversations easier. • Attaching all conversation to a dedicated hashtag increases its chance of trending (one hashtag vs. countless hashtags created by fans). Seeing a TV show in the trending topics may compel others to tune in. • Seeing hashtags on their recorded shows may remind DVR users they’re missing out by not watching in real time. • Curious fans who are not on Twitter are compelled to look up what the hashtag means and may then join the conversation.1 1-http://www.blueglass.com/blog/why-hashtags-belong-on-tv/

  6. Webisodes-defined • A webisode is a web episode – collectively part of a web series, a form of new media called web television. • A short episode (3-7 minutes) though some go longer (rarely). • Can be part of an already established drama or series or it may consist of entirely original material. • Found on internet, not television • Youtube, Vimeo, and network television sites for ABC, NBC, CBS • Can be used as a preview, a promotion, as part of a collection of shorts, or a commercial. • Scrubs, Straight No Chaser, Miranda Sings

  7. Webisodes-examples • Straight No Chaser • Record label sponsored • Scrubs • Network sponsored • Miranda Sings • Self sponsored 1- Scrubs: http://www.youtube.com/watch?v=7euub8HKOcQ 2- Straight No Chaser: http://www.youtube.com/watch?v=ZtlBQKyIRwg&feature=relmfu 3- Miranda: http://www.youtube.com/watch?v=rKxFiJ78_YU

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