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Monetizing Social TV

Monetizing Social TV. Big Brother Live Feeds and Reality Nation Matt Calder, RealNetworks mcalder@real.com. I make money from tweets about whirlyball with Brenchel and JeJo. Today. Best practices for targeting the passionate 1% Super Pass: subscription entertainment

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Monetizing Social TV

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  1. Monetizing Social TV Big Brother Live Feeds and Reality Nation Matt Calder, RealNetworks mcalder@real.com

  2. I make money from tweets about whirlyball with Brenchel and JeJo

  3. Today • Best practices for targeting the passionate 1% • Super Pass:subscription entertainment • Reality Nation: free reality star UGC

  4. $14.99 • Anchored by Big Brother Live Feeds • Social, Live, Access • 60% female, 35 to 55 • Top channels -60% affiliate -25% CBS

  5. Feeds

  6. 17 x 286 206 99 42 41 38 33 20 14 80

  7. Originals

  8. Access

  9. Free • Content by stars • Promoted via social • 20% mobile • Fast ramp up

  10. Reach -Sub

  11. Twitter

  12. Referrers • Facebook • Twitter • Jundishes • Allaboutbigbrother.forumotion.com • Forums.jokersupdates.com • Mortys.tv.com • Google • Celebritysmackblog.com • Jejofansite.com • hamsterwatch

  13. Fans • Hosting competition • #2 all time article on Reality Nation

  14. Burnett • “We’re not that far from people • watching TV on the same screen • as the computer, with interactivity • back and forth. It’s the interactivity • that TV lacks right now and that is a • major advantage for the Internet.” • Mark Burnett

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