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Social tv. RTV 3007 • Intro to Television. Social tv. Social TV – The combination of social media and television Social TV includes social media activities that take place while people are watching TV and when they are not watching TV but are using social media to talk about TV shows.
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Social tv RTV 3007 • Intro to Television
Social tv • Social TV – The combination of social media and television • Social TV includes social media activities that take place while people are watching TV and when they are not watching TV but are using social media to talk about TV shows.
Social tv vocabulary • Second Screen – The act of using social media during a TV broadcast • Tweet-peat – a rebroadcast of a show with Tweets from the audience. Degrassi promo: http://www.youtube.com/watch?v=J9LUExe8qPg • Super connectors – members of the TV audience who regularly use social media to talk about TV.
Facebook and social tv • Facebook is less likely to be used to talk about a show during the broadcast. • Shows often use Facebook to promote upcoming episodes and increase “engagement” with quizzes, contests and special content. • Top TV shows on Facebook: http://www.pagedatapro.com/pages/leaderboard/fc/fan_count/type/108
Facebook and tv news: rachelmaddow • Top TV journalist in social media: http://lostremote.com/top-tv-socialmedia • Uses Facebook to prime the audience for upcoming stories. • Uses Facebook to get story ideas from audience.https://www.facebook.com/therachelmaddowshow
Facebook and tv: DANCING WITH THE STARS • This season DWTS is using Facebook to engage audience during live broadcast. • Fans may vote from the Facebook Page and comment on the dances after the performances. • #DWTS also uses Facebook to promote upcoming shows. • https://www.facebook.com/dancingwiththestars
TWITTER and tv: THE SECOND SCREEN • Twitter is more likely to be used during a TV broadcast. This is known as the second screen as TV watchers Tweet while watching. • Second Screen activity is credited with reinvigorating “appointment TV” (as opposed to on-demand viewing). • Twitter is the most-used 2nd screen app, but others exist. (GetGlue, ZeeBox and show-specific apps)
Neilsen twitter ratings • http://www.socialguide.com/ • Twitter gives advertisers a way to directly reach people who view their TV ads • Neilsen now measures Twitter TV activity. Some have criticized this: • Most-viewed shows are not most-Tweeted • Problems with measurement of “impressions” • http://defamer.gawker.com/nielsens-new-twitter-tv-ratings-are-a-total-scam-here-1442214842
CONCEPTS OF SOCIAL NETWORK ANALYSIS • Nodes – people in the network • Edges – links between people (ie – RTs and @s) • Density – the number of possible edges in a network divided by the actual number of edges • Centrality – the importance of any individual node (ie person) in the network. Can be used to identify influencers.
