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in Digital Campaigns

in Digital Campaigns. First-name Last-name | title | September 10th2009. ?. how much. time. do you. spend with your. ad server. No time for strategy. Complex analytics. Agency profitability. Cross channel. Multiple source of data. Reporting. Getting campaigns live.

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in Digital Campaigns

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  1. in Digital Campaigns First-name Last-name | title | September 10th2009

  2. ? how much time do you spend with your ad server

  3. No time for strategy Complex analytics Agency profitability Cross channel Multiple source of data Reporting Getting campaigns live Too much data, not enough time Ad Serving Not user friendly Too much excel Delivery Campaign performance Publisher specs Little time for optimization Trafficking Fatigue Syndrome

  4. effort work more more time less

  5. The first step is to admit… Dysfunctional Campaign Process Analytic Complexities Inflexible Technology …we have a problem

  6. Things are harderthan they should be.

  7. ? why

  8. Currentad server platforms are built for publishers not agencies

  9. Investedyears million$ Spent 1 00s Interviewed

  10. New publishing process Advanced preview Filters Campaign Process Guide Custom Report Builder Mobile Serving Workshop Open Workflow EB Analytics Enhanced Cost Control Campaign Monitor Campaign Summary Report Deja vu Enhanced Cost Control Universal Search Streamlined Ad Serving In Stream Channel Connect MediaMind API Ad Rotation Bookmarking Actionable Analytics AdSnap- One Click Screenshots In Game Ad Sequencing Revolutionized control Smart Versioning Dwell Time

  11. “ Actionable Analytics Streamlined Ad Serving Open Workflow

  12. Actionable Analytics MediaMind speeds access to Eyeblaster Analytics

  13. Difficulty: comparing cross-channel results

  14. Campaign Monitor instant access to data Updates every 15 minutes Monitor campaign delivery Get vital metrics for instant optimization

  15. Difficulty: getting useable cross-channel data without hours in excel

  16. 1-click Campaign Summary Full summary of campaign metrics Customizable content Complete with tables and graph

  17. Analytics Creative/Campaign Summary Excel Plug-In Data Feed Services Engagement Summary Unique Metrics Summary CRB Custom Report Builder Delivery Summary

  18. Streamlined Ad Serving Get campaigns set-up, trafficked, and measured faster

  19. Difficulty: getting from point A to B quickly

  20. Easy “ Access Process Guide Universal Serach Bookmarking Preview Filters

  21. Difficulty: previewing ads

  22. Advanced Preview Instantly QA ad Preview multiple ads at once View ad info Collaborate with others

  23. Difficulty: controlling the serving cost

  24. Agency Control Auto optimize serving between rich and standard Control number of impressions per rich/std ad per user

  25. Difficulty: repetitive trafficking tasks

  26. Mass upload of standard banners Upload pairs of consistently named SWFs and GIFs Assign Clickthru URL to all ads

  27. Difficulty: poor communication

  28. Simplified Campaign Publishing Select sites for publishing One-Click Publishing – code is automatically generated based on site default settings Identify site contacts

  29. Ad Serving

  30. Open Workflow Advanced tools and processes that work with you

  31. Difficulty: switching an ad within a live campaign in minutes

  32. Smart Instantaneous creative update Versioning

  33. Difficulty: getting your data where you want it

  34. fluid integration API

  35. Integration Methodology

  36. Difficulty: F5 F5 F5 F5 F5 F5 F5 F5 F5 F5 Constant browser refreshing F5

  37. “Oh Wow!, Damn! We’ve been dreaming about this”, Trafficking team, Liquid Advertising One-click screenshots of live ads delivered in powerpoint! AdSnap!

  38. Open Workflow

  39. by

  40. More Information email: your.name@eyeblaster.com phone: 123-4567890 @eyeblaster @creative_zone

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