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ROTARY INTERNATIONAL INTERCITY MEETING ABUJA 13 TH JULY 2012 Membership Recruitment and Retention: Thinking outside the box. Dr ‘Tunji Funsho DG 1995/96 Past Regional RI Membership Coordinator,[RRIMC]. WHY JOIN ?. WHY JOIN ?.
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ROTARY INTERNATIONAL INTERCITY MEETING ABUJA 13TH JULY 2012 Membership Recruitment and Retention: Thinking outside the box Dr ‘Tunji Funsho DG 1995/96 Past Regional RI Membership Coordinator,[RRIMC]
WHY JOIN ? • to feel neededto share a skillTo network for professional advancement.to get to know a communityto demonstrate commitment to a cause/beliefto gain leadership skillsto do your civic dutybecause of pressure from a friend . to donate your professional skillsto have an impactto learn something newguiltto be challengedto feel proudto make new friends
WHY JOIN ? • to help someoneto do something different from your jobTo have fun!to have an excuse to do what you loveto feel goodto be part of a teamto gain status • because you were askedto build your resumeto be an agent of changebecause of personal experience with the problem, illness, or causeto stand up and be counted • to keep busyfor recognition
KNOWING THESE HOW DO WE PAMPER TO THESE NEEDS Rotary's approaches so far:Rotn Stuart Morrow -Dublin club. 1911 21st Feb COL ENACTMENTS Age adjustments E-clubs AWARDS PILOT PROJECTS
MEMBERSHIP AWARDS RI Membership Development and Extension Award RI Recognition of Membership Development Initiatives Recognition of Smaller Club Membership GrowthRecruitment and Retention Award
The pilot membership programmes • Associate member • Satellite club • Corporate member • Innovative and flexible Rotary clubs
R. I . BOARD DECISIONS Twelve Regional membership development & retention plans - May 2012. Membership goal of 1.3 million Rotarians by 30 June 2015, reflecting three-percent net growth for each of the three years beginning in 2012–13.
ROTA Accra meeting Mauritius meeting
THINKING OUTSIDE THE BOX Pay Rotarians to bring in members !!
Rotn Stuart Morrow R.C Dublin Ireland 21st Feb . 1911
Thinking OUTSIDE THE BOX Membership rebate inducements for sponsors Membership rebates for retirees, young members and people with special skills Membership rebate inducement for retiree sponsors
THINKING OUTSIDE THE BOX Seek the services of professional head hunters
WHY STAY ? • Because you are accomplishing something • Because your talents are appreciated • Because you are making a difference • Because you like the people with whom you are associating
CONCLUSION • Membership recruitment and retention is a club level activity. • Clubs have to evolve new out of the box strategies to meet the peculiar challenges of their environment. • Districts should support the clubs if necessary to implement the strategies. • R.I. Should support the districts to support the clubs if necessary.