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Series of Lectures the course MISS213: Introduction to e-Commerce (parts 4 and 5) Dr. Mirsobit Mirusmonov Assistant P

Series of Lectures the course MISS213: Introduction to e-Commerce (parts 4 and 5) Dr. Mirsobit Mirusmonov Assistant Professor Management Information Systems College of Commerce and Business Administration Dhofar University, Salalah , OMAN. PART 4 Advanced ECOMMERCE: S-COMMERCE

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Series of Lectures the course MISS213: Introduction to e-Commerce (parts 4 and 5) Dr. Mirsobit Mirusmonov Assistant P

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  1. Series of Lectures the course MISS213: Introduction to e-Commerce (parts 4 and 5) Dr. MirsobitMirusmonov Assistant Professor Management Information Systems College of Commerce and Business Administration Dhofar University, Salalah, OMAN

  2. PART 4 Advanced ECOMMERCE: S-COMMERCE (SUCCESSFUL BUSINESS CASES)

  3. Introduction • Social commerce • A subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services • The delivery of e-commerce activities and transactions through social networks and/or via Web 2.0 software

  4. Introduction • “Social commerce” • Introduced by Yahoo! In Nov 2005 • Describe a set of online collaborative shopping tools • Shared pick lists, user ratings, and other user-generated content-sharing of online product information and advice • What is new? • Range of social commerce tools and opportunities are expanded •  link social media platforms to e-commerce platforms

  5. Introduction • Two central activities • 1. putting water-coolers next to tills • Helping people connect where they buyby adding and linking social media tools and content to e-commerce sites • E.g., Amazon – rate and review products • 2. putting cash tills next to water-coolers • Helping people buy where they connect by embedding social media stores and storefronts to popular social media platforms • E.g., Best buy’s storefront in Facebook

  6. Concept Social Commerce Service Provider Use the services Local Merchant Customer Register services buy services Give back the profits exclude a commission Pay the price - Promote products easily - Bargain price - Target: Late teens ~ mid thirties single women

  7. Role of social commerce

  8. Why Social Commerce? • Business perspective • Social media marketing monetization • Helps marketers monetize and measure campaigns • e-Commerce sales optimization • Improve conversion rates and increase average order value for online retailers • Business model innovation • Creating new revenue streams by curating and extracting value from social media content

  9. Why Social Commerce? • User perspective • Trust • Because social media content increases ‘source credibility’ of sales and marketing messages, making them more believable, persuasive and trustworthy to the user • Utility • By putting the social commerce tools at the disposition of customers, brand, businesses and retailers can enhance the online customer experience • Fun • In contrast early e-commerce was a solitary experience, people interacting with software • Social commerce helps make commerce social again • Social commerce can enhance the customer journey, from initial ‘need recognition’ and ‘product discovery’, through ‘product selection’ and ‘product referral’

  10. Types • 1. Social Link

  11. Types • 2. Social Web

  12. Types • 3. Group purchase

  13. Group purchase: Business model Brokerage fees (Groupon & retailer would split) Limited time, The minimum personnel, More than half discount Providing buyer characteristics, Statistical information Cheap prices Impulsive, Fun consumption Ad, PR effects Social media Word of mouth effects

  14. Six Dimensions of Social Commerce • Dimension 1: Social Shopping • Allows people to share the act of online shopping together (synchronous shopping) • Adds emotion into the e-commerce mix • Enables real-time recommendations • Includes … • Group buying • Co-browsing • Group gifting • Ask-your-network • Social network storefronts • Social shopping portals

  15. Social shopping samples

  16. Six Dimensions of Social Commerce • Dimension 2: Rating & Reviews • Provide independent third-party evaluation of a product or service review, with an opportunity for viewers to contribute and discuss • What’s new? • Review syndication, contrast review (positive/negative), tagged reviews, video reviews, geo-tagged mobile reviews, … • Includes… • Customer ratings & reviews • Expert ratings & reviews • Sponsored reviews • Customer testimonials

  17. Six Dimensions of Social Commerce • Dimension 3: Recommendations & Referrals • Promotes personal recommendations and referrals within online social circles, often rewarding referrers for their efforts • Sometimes integrated in social shopping portals • Can use syndication tool via Twitter and Facebook to share recommendations with friends, fans, and followers • Includes… • Share with your network • Referral programs • Social recommendations

  18. Rating & reviews samples

  19. Six Dimensions of Social Commerce • Dimension 4: Forums & Communities • Connect people with each other and to a business in a moderated and curated environment • Includes… • User forums • User galleries • Idea boards • Q&A forums • Brand communities

  20. Six Dimensions of Social Commerce • Dimensions 5: SMO (Social Media Optimization) • Promoting and publicizing websites and website content through social media • Includes… • News feeds • Media sharing • Social media events • Link building

  21. Successful s-commerce cases • A social commerce site launched in 2008 • Known for the first social commerce • Group + Coupon = Groupon

  22. Successful s-commerce cases • LivingSocial offers a new deal each day • LivingSocial sends email to its members who subscribe via email • Members have a chance to save 50-90% • The original purchasing member obtains a free offer if he recommends three persons to purchase • LivingSocial helps the local consumers figure out where to spend their money

  23. Comparison-SimilaritiesLivingSocial VS Groupon • Similarities between LivingSocial and Groupon • Both Living Social and Groupon are coupon based company. • Both Living Social and Groupon are busy expanding to new cities. • Both Living Social and Groupon making good use of social features. • Both Living Social and Groupon making good use of social features. • Both Living Social and Groupon’s websites use Facebook Connect to help people find deals according to the geography, then share these deals on Facebook or other social media.

  24. Ticketmonster has everything at 50 percent off!

  25. Coupang • Group purchase website

  26. PART 5 Advanced ECOMMERCE: m-COMMERCE (SUCCESSFUL BUSINESS CASES)

  27. Introduction • Mobile commerce is • Any business activity conducted over a wireless telecommunications network or from mobile devices. • The buying and selling of goods and services through wireless handheld devices such as cellular telephones and PDAs. • All activities related to a (potential) commercial transaction conducted through communications networks that interface with wireless (or mobile) devices

  28. Market drivers of m-commerce

  29. The Mobile Commerce Landscape

  30. Concept

  31. Introduction • Mobile Devices • personal digital assistant (PDA) A handheld computer principally used for personal information management • smartphone Internet-enabled cell phones that can support mobile applications • wireless mobile device Computing that connects a mobile device to a network or another computing device, anytime, anywhere

  32. Introduction • Mobile technology is a broad category • Devices • Protocols • Infrastructures • Major characteristics: • Mobility • Reachability • Unique Attributes of M-commerce • Ubiquity • Convenience • Accessibility • Personalization • Localization

  33. Characteristics of M-Commerce Value-added attributes Characteristics Product and service Localization Product personalization Ubiquity enhancement Instant connectivity Convenience Mobility Mobile Commerce Reachability

  34. Unique Features of M-commerce

  35. Unique Features of M-commerce

  36. Unique Features of M-commerce

  37. Favoring Applications of M-commerce

  38. M-commerce Application • Apple • Apple store • The App Store is a digital application distribution platform for iOS developed and maintained by Apple. • Google • Android • Google Android Market

  39. M- commerce M-commerce Application Entertainment • Music • Games • Graphics • Video • Pornography Communications • Short Messaging • Multimedia Messaging • Unified Messaging • e-mail • Chatrooms • Video - conferencing Information • News • City guides • Directory Services • Maps • Traffic and weather • Corporate information • Market data Transactions • Banking • Broking • Shopping • Auctions • Betting • Booking & reservations • Mobile wallet • Mobile purse

  40. Diversification of M-commerce Applications

  41. Classes of M-commerce Applications

  42. Challenges for M-commerce

  43. Successful m-commerce cases

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