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Social Meida

A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.

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Social Meida

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  1. Social Media Enables you to connect & share information with friends and colleges

  2. Social Media • Social media enables people to share information with friends and colleges using the Internet. • Agroup of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.

  3. Social Media Sites

  4. Why is Social Media • If your kids are awake they are probably online • The average young American now spends every waking minute – • Except the time in school – • Using a smart phone, • Computer, TV • Other electronic device • According to a new study from the Kaiser Family Foundation. Those ages 8 – 18 spend more than 7 hours a day with such devices. • And that does not count the hour and a half that youths spend texting or talking on their phones.

  5. Social media for marketing • Refers to the process of gaining website traffic or attention through social media sites. • Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.

  6. Social media optimization • Social media optimization (SMO) refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. • Types of social media involved include • RSS feeds, • Social news and • Bookmarking sites, • As well as social networking sites. • SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. • In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.

  7. CONCLUSION • Social media is a phrase being tossed around a lot these days, but it can sometimes be difficult to answer the question of what is social media. • If Facebook is a social media site, and Twitter is a social media site, and Wikipedia is a social media site, then just what is social media?

  8. Actiance, Inc. 1400 Seaport Blvd.Building B, Third FloorRedwood City, CA 94063 http://www.actiance.com Tel: (650) 631-6300 Fax: (650) 598-2820

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