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PromoVue User Training Part IV.

PromoVue User Training Part IV. Canandaigua Wine Co. Developed by: Keller Software Solutions. Pop-quiz. Name the five stakeholders of PromoVue. Why are sellsheets allocated by pre-determined matrix instead of demand? How long does it take to obtain a state approval for a consumer offer?

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PromoVue User Training Part IV.

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  1. PromoVue User TrainingPart IV. Canandaigua Wine Co. Developed by: Keller Software Solutions

  2. Pop-quiz • Name the five stakeholders of PromoVue. • Why are sellsheets allocated by pre-determined matrix instead of demand? • How long does it take to obtain a state approval for a consumer offer? • Which report can I use to see how many of each element is to be shipped to each of my distributors for an ABU-sponsored program?

  3. Module IV. • CBC Evaluation Wizard • CBC Compliance Wizard • CBC Submission Wizard • CBC Fastpath Wizard • Item Code Tracking Modules • Post-Offer Analysis Wizard

  4. Case Study Demonstration • Almaden Garden Party • Case Card • Wine Racks • Recipe Neckers • CBC Tag On • Incremental Spend • Volume and Spending Above Plan

  5. Top-level Promotion

  6. Specify Markets

  7. Prepare Objective Statement

  8. Promotion Elements

  9. Element Wizard - (4.1) Element Type

  10. Element Wizard - (4.2a)Element-Specific Information

  11. Element Wizard - (4.2b)Copy Elements

  12. Element Wizard - (4.2c) Consumer Offer Information

  13. Element Wizard - (4.2d) Offer States

  14. Element Wizard - (4.3) Estimated Cost

  15. Element Wizard - (4.3) Estimated Cost

  16. Element Wizard - (4.3) Estimated Cost

  17. Overlay to ABU?

  18. Promotion Specific Information

  19. Requested Delivery Date

  20. Distributor Information

  21. Distributor Shipping Information

  22. cc:Mail Notification

  23. Program Execution • Creative Execution • Printing/Production • Distribution • Redemption (for consumer offers)

  24. Notification of Program Completion • Each month, CBC Value Developers and Promotion Developers will get cc:Mail notification of programs that can be analyzed. • Actual cost information is downloaded electronically from Purchasing and from Redemption Vendors.

  25. Useful Reports • Promotion Request Wizard worksheets • CBC Incremental CAM Report • CBC Promotion Summary Report • Post-Offer Analysis Report

  26. Hands-on training module #4 • 90 minutes

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