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Care Worker Recruitment and Retention Workshop

Join author Neil Eastwood in this workshop to learn effective strategies for recruiting and retaining great care workers. Explore the challenges of changing society and technology, competition for workers, and the impact of austerity and Brexit. Discover how to leverage your connections and use targeted advertising to find quality staff. Address issues like no-shows and learn techniques for keeping staff longer. Gain insights into the motivations of care workers and the power of personal connections in recruitment. Don't miss this opportunity to improve your recruitment sourcing strategy and find the best care staff for your organization.

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Care Worker Recruitment and Retention Workshop

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  1. Care Worker Recruitment and Retention Workshop Neil Eastwood Author, Saving Social Care

  2. Feeling deflated?

  3. Where have all the great candidates gone?

  4. Staff don’t stay as long

  5. Changing Society and Technology

  6. The image of care work

  7. Competition for workers

  8. Austerity and Brexit

  9. Who to look for How to use your connections to find great new staff Stopping no-shows Keeping staff longer

  10. Cloning Experiment Who would you clone?

  11. Age Why did they become a care or support worker? How did they hear about your organisation?

  12. 1. Age

  13. Care Worker Age range Avg age: 43 Clone age: 51 No. of staff

  14. Cloned staff by age: Twin Peaks Clone age: 51 No. of staff

  15. Still in post 60 yr olds avg 4 yrs service 43 yr olds avg 2.5 yrs service 4yrs 3yrs 2yrs 1yr

  16. Online recruitment is biased to youth 18-24 25-34 35-44 45-54 55-64 65+

  17. 2. Why did you become a care or support worker?

  18. Only 2 types of care applicants

  19. What is the motivation of an active job seeker?

  20. Over 55% of cloned care workers have family care experience

  21. How do we find family carers?

  22. Why do young people become support workers?

  23. 1. Cared for a parent / sibling with a disability 2. Planning to be a nurse 3. Tragedy or Loss 4. Parent is a care worker 5. Sunny, giving personality

  24. 3. How did they hear about your organisation?

  25. 46% word of mouth or employee referral

  26. Are we all one-trick pony recruiters?

  27. Where are applicants coming from?

  28. Where do starters come from?

  29. Who stayed 12 months?

  30. Personal connections REALLY matter to find the best care staff

  31. Refer-a-friend is the most powerful source of quality care staff Worldwide

  32. Why?

  33. Reward fast

  34. Limited Time Offer

  35. Keep promoting

  36. “You were part of our success”

  37. Ask Interviewees

  38. Where is there goodwill?

  39. Care connection • Word of mouth • Partner orgs • Family Carers • Faith-based • Cause-related • Strong connection • Ex-employees • Applicants • Suppliers • Deep connection • Refer-a-friend • Clients’ families • Board/Trustees

  40. Rural Recruitment

  41. Think Gathering Points

  42. Did I apply to you? What is the job again? I will definitely be there on Tuesday at 2

  43. Where to post? Local Jobs Pages (using a personal account) On your own feed Targeted Advertising

  44. What?

  45. How to respond?

  46. My Recruitment Sourcing Strategy Job boards Community Outreach and word of mouth Facebook Employee and network connections

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