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City Publications Annual Conference

City Publications Annual Conference. Agenda. Overview of Schmidt & Taylor Corporation Small Business Market Overview Commitment to City Publications New Growth Opportunities Q & A. About Schmidt. Customer-centric organization that finds unique solutions to our customers’ needs.

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City Publications Annual Conference

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  1. City Publications Annual Conference

  2. Agenda • Overview of Schmidt & Taylor Corporation • Small Business Market Overview • Commitment to City Publications • New Growth Opportunities • Q & A

  3. About Schmidt

  4. Customer-centric organization that finds unique solutions to our customers’ needs. Operationally efficient to drive costs and time out of the supply chain. Global leader in the production and distribution of direct mail card packs. Unique marketing solutions to help customers grow their business and improve ROI. Schmidt / Taylor FastFacts WHY OUR CUSTOMERS WORK WITH US

  5. About Schmidt • Located in Byron, Minnesota • 200,000 square foot facility operates 24/7 • 200 employees averaging over 10 years of service

  6. Schmidt Pressroom In-Line Capabilities • Die cutting • Folding • Gluing • Trimming • UV coating • Presses • 1 HP Indigo 7200 Digital Web • Max Size | 12.5” x 38.6” • Max Colors | 5c/5c • UV Coates 2 Sides • 5 Heatset • Max Size | 23” x 38” • Max Colors | 5c/5c • 2 UV • Max Size | 23” x 29.5” • Max Colors | 6c/2c • 4 Non-Heatset • Max Size | 23” x 27” • Max Colors | 7c/1c

  7. Digital Web Printing HP Indigo 7200 Digital Web • Max Size | 12.5” x 38.6” • Max Colors | 6c/6c • UV Coats 2 Sides • In-line finishing for postcards • Full-color variable data print

  8. Finishing & Mailing • Finishing • 53" maximum sheet size guillotine cutters with programmable computer controls • Two and three unit continuous feed buckle folders • Sticker and tab application • Addressing & Mailing • Inkjet addressing • List processing services • Daily on-site postal verification and logistics • PostalOne! Certified and Full-Service IMB

  9. Collating & Packaging • Proprietary Collators • 11 collating & packaging lines with friction & pneumatic feeders • Include furnished inserts (i.e. magnets & folded inserts)

  10. Small & Medium Business Market

  11. Small/Local Business There are 6 million SMBs in the US 5.4 million have fewer than 20 employees Top 3 Business Priorities Gain and retain new customers (77.6%) Expand existing relationships (56.9%) Reduce and control operational expenses (43.2% ) Top 3 Marketing Challenges Campaign costs (39%) Not Enough Time (38.9%) Understanding / Using new marketing channels (27.9%) Infotrends 2010

  12. Commitment to City Publications

  13. Our Commitment An unwavering commitment to the card deck medium and local advertising. Relentless focus to drive out costs from the supply chain to help you compete in the local advertising market. Understanding of your opportunities and challenges. Innovation to create future growth and success. Responsive customer service and support.

  14. New Growth Opportunities

  15. Saturation Postcards Why implement a Saturation Mail Program for Solo Postcards? USPS promotion of EDDM, but EDDM not ideal for Home Improvement. Postage rates are NOT lower with EDDM! Saturation mail is a great complement to your card deck program, and allows for selecting only single family dwelling units with higher home values, not every address. Saturation mail makes it easy to provide a radius mailing around home improvement work or a retail business location. Easily target desirable neighborhoods. Leverage City Publications custom artwork.

  16. Saturation Postcards Why Schmidt Saturation Program? Weekly drops from Schmidt direct to postal locations, no waiting in USPS lines or paper work for EDDM requirements. Rates are all inclusive of postage (at 2013 rates) and delivery to the USPS location. No surprises. Provide advertisers with “City Publications Quality” – full-color, heavy card stock with UV coating. Larger card sizes that get noticed and deliver client results. No Royalties.

  17. New Multi-channel Opportunity Full-color Personalization Personalized Mobile Campaign Integration

  18. Thank you!

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