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Understanding Global Cultures. Mexico. Cultural Metaphors. “Torn National Cultures” Ch. 20 The Mexican Fiesta Ch. 21 The Russian Ballet. Cultural Metaphors. four generic types of cultures, plus “Torn National Cultures” one, such as Russia, that has been torn from its roots at least once.
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UnderstandingGlobal Cultures Mexico
Cultural Metaphors “Torn National Cultures” • Ch. 20 The Mexican Fiesta • Ch. 21 The Russian Ballet
Cultural Metaphors • four generic types of cultures, plus • “Torn National Cultures” • one, such as Russia, that has been torn from its roots at least once
Cultural Metaphors • Unit of analysis in the book = the nation or national culture • Other “units of analysis” may include: • one person (e.g., Paul Buffalo) • the family (e.g., Strodtbeck) • the community • a region • a culture
Culture Counts and it counts quit a bit
Geert Hofstede (1991) • IBM study demonstrated that national culture explained 50% of the differences in attitudes in IBM’s 53 countries (p. 5)