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Understanding Global Cultures

Understanding Global Cultures. Nigeria. Cultural Metaphors. “Cleft National Cultures” Ch. 15 The Malaysian Balik Kampung Ch. 16 The Nigerian Marketplace Ch. 17 The Israeli Kibbutzim and Moshavim Ch. 18 The Italian Opera Ch. 19 Belgian Lace. Cultural Metaphors.

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Understanding Global Cultures

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  1. UnderstandingGlobal Cultures Nigeria

  2. Cultural Metaphors “Cleft National Cultures” • Ch. 15 The Malaysian Balik Kampung • Ch. 16 The Nigerian Marketplace • Ch. 17 The Israeli Kibbutzim and Moshavim • Ch. 18 The Italian Opera • Ch. 19 Belgian Lace

  3. Cultural Metaphors • four generic types of cultures, plus • “Cleft National Cultures” • one in which the subcultures of the diverse ethnic groups are difficult to integrate

  4. Cultural Metaphors • Unit of analysis in the book = the nation or national culture • Other “units of analysis” may include: • one person (e.g., Paul Buffalo) • the family (e.g., Strodtbeck) • the community • a region • a culture

  5. Culture Counts and it counts quit a bit

  6. Geert Hofstede (1991) • IBM study demonstrated that national culture explained 50% of the differences in attitudes in IBM’s 53 countries (p. 5)

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