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Healthy Living Initiative

The Healthy Living Initiative aims to reduce chronic disease incidents and healthcare costs in Florida by providing resources and support to primary care physicians. Through toolkits, educational materials, and live events, we empower physicians to help their patients make positive lifestyle changes. Join us in this pilot program to create a healthier Florida.

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Healthy Living Initiative

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  1. Healthy Living Initiative FMA Foundation for Healthy Floridians & Aetna Foundation Corey Howard, M.D., FACP President, Florida Medical Association

  2. Our Goal To help reduce incidents of chronic disease and bend the health care cost curve.

  3. Target Population • Florida’s primary care physicians • Pilot program • Tampa, Jacksonville and Florida panhandle • Goal: reach every primary care physician in Florida over the next three years

  4. Why? • 36% of Americans are obese. • Only 36% of Floridians are at a healthy weight. • One in every three children are overweight or obese. • Obesity-related diseases result in an estimated 400,000 deaths nationwide and $190 billion in health care costs. • At this rate, over half of Florida’s population will be obese by 2030.

  5. Why? • Research shows physicians have the most influence in helping a person change their eating habits and lifestyle when educational materials are given in print form. • Most primary care offices don’t have registered dietitians on staff. • Physicians have indicated they could have a better impact with materials and resources.

  6. Pilot Program – 1st Six Months • Over 15,000 toolkits requested • Over 14,700 toolkits disbursed • Physician feedback – 100% satisfaction

  7. Participation by Specialty

  8. Additional Resources Provided • The FMA hosted a live CME presentation and introduced the initiative • A CME course is available on the FMA’s website free of charge • FMA staff has attended various events around Florida • The FMA hosted townhall events in pilot program cities • Video content is available on motivational interviewing

  9. Next Steps • Continue physician outreach in pilot areas • Secure group meetings • Continue recruiting like-minded companies to be part of the program • Pursue possible Spanish translation • Continue modifying materials and process as needed to launch statewide

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