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Colonel Tony Campbell Director of Accessions US Army Training & Doctrine Command

Colonel Tony Campbell Director of Accessions US Army Training & Doctrine Command. The Call to Duty.

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Colonel Tony Campbell Director of Accessions US Army Training & Doctrine Command

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  1. Colonel Tony CampbellDirector of AccessionsUS Army Training & Doctrine Command

  2. The Call to Duty “Our Country’s citizens have always answered the call to duty since 1775. The strength of the Nation is its Army and the strength of the Army is its Soldiers. Citizens join our Army from every segment of our great society.” US Army Accessions Strategy

  3. The Army’s Mission The Army Mission – our purpose – remains constant: To deploy, fight and win our nation’s wars by providing ready, prompt and sustained land dominance by Army forces across the full spectrum of conflict as part of the joint force. The Army mission is vital to the nation because we are the service capable of defeating enemy ground forces and indefinitely seizing and controlling those things an adversary prizes most – its land, its resources and its population.

  4. Environment National Security and Economic Challenges Societal and Technological Transformation Sustainment of Generating Force Market Research and Job Appeal

  5. Recruiting Market Environment Challenge 1: Willingness to Serve • Youth are disconnected from the military; lack knowledge and have misconceptions about military service • 79% of new recruits have a relative who served; 28% have a parent who served • 15% of youth population have a parent who served; down from 40% in 1995 • America’s veteran population will decline 35% over the next 30 years • Propensity to join the military ranges 5 – 24% across the nation • Propensity is self-reported likelihood of serving in the military • Propensity improves when youth talk to someone about the military • Youth are delaying traditional milestones of adulthood • Army competes for talent • Corporate America: out-pacing Army pay and benefits • College: about 70% of youth enter college after high school graduation, though value of college is eroding • Other Services/Internal Army

  6. Challenge 2: Changing the Conditions Propensity to serve changes with: • An understanding of the Army and what it does • Awareness of career opportunities (144 ways to serve) • Benefits of joining: • Making a Difference • Leadership • College Benefits • Adventure • Trade credentialing/Apprenticeship • Potential signing bonus

  7. The Army’s Current “Industrial” Approach FY19 Recruiting System Overview 517K Conduct Appointments 20–21M Contacts 146K Test Army Interview ASVAB Test FY20 Entry Pool 119K Pass Test Military Entrance Processing Command *83K Contract Physical Packet Build *83K Contracts are needed to build up the Entry Pool Military Entrance Processing Station Conduct Mental 11K Projection (15.2% of 72.5K Mission) Risk to FY20 Mission First Unit Of Assignment Low 35% 30% Moderate 68K Access Basic Combat Training One Station Unit Training Significant 25% Advanced Individual Training (AIT) Ship to First Unit of Assignment <10K High As of: NOV 18

  8. Commander’s Intent The US Army recruits the most qualified individuals our Nation possesses. We synchronize ALL Army resources in a campaign like effort to hold in areas where we are currently successful and surge capabilities in areas of underperformance. Lines of Effort: • Achieve unity of effort to synchronize • “All-In” Army effort to support • Synchronize and tailor messaging • Modernize Information Technology Endstate: The US Army meets the Accessions Mission across the Total Army in FY19 achieving DoD quality marks and conditions set for success in FY20.

  9. The Army Challenge https://www.youtube.com/watch?v=SO37AU4aIq4

  10. Focus 22 Cities Prioritization based on total recruitable population with least amount of US Army Recruiting Market penetration Success though concurrent efforts across multiple markets while capitalizing on momentum built in “ must hold markets.”Market efforts synchronized around the following opportunities: • New York, NY • Chicago, IL • Dallas, TX • Pittsburgh, PA • Miami, FL • Kansas City, MO • Atlanta, GA • Orlando, FL • Sacramento, CA • Houston, TX • Seattle, WA • Philadelphia, PA • Minneapolis, MN • Baltimore, MD • Oklahoma City, OK • Cleveland, OH • Denver, CO • San Francisco, CA • Shreveport, LA • Los Angeles, CA • Boston, MA • Phoenix, AZ • Momentum achieved in specific markets • Requests from local officials or organizations • High Payoff event concurrently vs. sequenced by priority • Availability of Resources Seattle Minneapolis Chicago Sacramento Pittsburgh Boston New York Seattle Shreveport Miami San Francisco Atlanta Phoenix Los Angeles Philadelphia Oklahoma City Baltimore Sacramento Orlando Houston Cleveland Kansas City Denver Atlanta Dallas Houston

  11. ‘If you can think of a job, the Army has it!” GoArmy.com 1-888-550-ARMY Over a 150 jobs to START your career. Find one that’s RIGHT FOR YOU.

  12. America Sends Her Best – She sends a Soldier

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