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Catholic School Boards. Vital to the School’s Development Effort. What’s Included?. Definition of development Topics in the area of development Importance of development programs Key players in the development program Role of the board in development. Definition of Development.
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Catholic School Boards Vital to the School’s Development Effort
What’s Included? • Definition of development • Topics in the area of development • Importance of development programs • Key players in the development program • Role of the board in development
Definition of Development Development is the planned set of activities geared towards helping the school fulfill its mission and reach its highest potential.
What’s Included in Development? • Strategic Planning • Non-tuition income • Annual fund • Alumni(ae) relations • Insurance, endowment, pooled income • Recruitment • Marketing and public relations • Print and non-print material • Branding and niche marketing
Changing priorities Changing paradigms Loss of traditional support Success of other nonpublic schools Improvement of public schools High cost of education Loss of “the message” Dilution of mission and message Estrangement from Church Publicity over closing of schools Why Development?
Key Players • Board • Administrator • Faculty • Alumni(ae) • Benefactors • Parents • Students
Role of the Board • Make sure there is a development program • Make policy and budget decisions to ensure advancement of the development program • Provide a cogent, well-developed strategic plan • Ensure quality Catholic education
REMEMBER: IF THE BOARD DOES NOT TAKE THE LEAD, IF THE BOARD DOES NOT TAKE RESPONSI- BILITY, IF THE BOARD DOES NOT INSURE THAT DEVELOPMENT IS TAKING PLACE, IT WON’T HAPPEN.