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Facebook or LinkedIn the best Digital Marketing Company in India will tell you to create a profile on both platforms provided it suits your services. While you might not find all businesses or brands on Facebook, you will find them on LinkedIn. LinkedIn is a professional space for business networking where everyone from major corporations to fashion labels or freelances to artists have a profile, highlighting their vision, expertise and resume.
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LinkedIn VS Facebook: Which is better for promoting your Business? Facebook or LinkedIn the best Digital Marketing Company in India will tell you to create a profile on both platforms provided it suits your services. While you might not find all businesses or brands on Facebook, you will find them on LinkedIn. LinkedIn is a professional space for business networking where everyone from major corporations to fashion labels or freelances to artists have a profile, highlighting their vision, expertise and resume. On the other hand, Facebook is better for generating traffic. Both platforms can be used for different purposes individually. The marketing specialists at the best branding agency in India put a lot of emphasis on utilizing these platforms effectively to spread awareness. Here are some things that businesses should keep in mind while using LinkedIn for marketing, particularly in comparison to Facebook or Instagram. •Traffic LinkedIn would never generate as much traffic as Facebook or any other social media website. This means that only a few people will discover your brand by searching or stumbling on it on your LinkedIn. However, you will be able to make professional connections here. •Audience Both of these platforms attract different audiences. LinkedIn will help establish your brand awareness in the market amongst your competitors; Facebook will convert the audience into
customers. Facebook is majorly used by a young demographic, LinkedIn is operated specifically by professionals and experts. Push campaigns where your audience is; remember the sole motto of the business is to make sales. For instance, let’s say you manufacture slime; if you consult a social media company in India, they would recommend you to promote it on Facebook or Instagram. They will not even ask you to create or spend on your LinkedIn profile, as your targeted audiences do not engage there. LinkedIn is also used by ambitious professionals, with whom businesses can connect and create an efficient team. Posts on LinkedIn should be more about market insights and debates, to exchange opinions and meaningful information within the market. LinkedIn posts are related to business news while Facebook posts focus on grabbing people’s attention. •Information Shared LinkedIn allows businesses to input more precise and detailed information about the business in comparison to Facebook. This basically reflects the more business-orientated approach of LinkedIn. Businesses can build networks, join groups or engage with experts to share information. Purpose Finally, LinkedIn is a business-oriented platform that gives authority to your company. Although you won’t generate traffic or a new following on this platform you will be able to link it with your other social media accounts like on Facebook or Twitter. On Facebook, you market your brand in the real essence, while LinkedIn is more concerned with attracting clients and spreading brand awareness.
