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Facebook for Gym’s and Personal Trainers

Facebook for Gym’s and Personal Trainers. Brad Cusworth & Sean Bridger – Social Media Specialists Brad and Sean have been working in Social Media for the past 4 years and were one of the innovators of Facebook Marketing strategies for both online and offline business.

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Facebook for Gym’s and Personal Trainers

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  1. Facebook for Gym’s and Personal Trainers Brad Cusworth & Sean Bridger – Social Media Specialists Brad and Sean have been working in Social Media for the past 4 years and were one of the innovators of Facebook Marketing strategies for both online and offline business. Having taught thousands of people the power of Facebook through video training tutorials, webinars, speaking presentations and live training, they have established themselves as leaders in their field. After spending more than 10 years working in the Health & Fitness industry, Brad and Sean decided to combine their industry knowledge with their skills in Facebook Marketing. They now specialise in assisting Gyms and Personal Trainers to enhance their online presence through advanced social media marketing strategies. Brad and Sean are now working with some of the top fitness clubs and associations including The Australian Fitness Network, Les Mills International, Genesis, YMCA, Contours, Anytime Fitness as well as leading marketing consultants such as Steve Jensen from Impact Training and Justin Tamsett.

  2. Watch presentation below for an overview of our Facebook Strategies Facebook for Gym’s and Personal Trainers

  3. Facebook for Gym’s and Personal Trainers Are you aware of the power of Facebook and Social Media but simply don’t know where to start? It can be quite overwhelming at first but we are here to guide you every step of the way! Facebook fan pages now operate just like a website within the Facebook platform. We can embed images, videos, slideshows, optin forms, multiple pages and even shopping carts! There are no limitations to what we can create. The Facebook page is not a tool to push hard sales. It is designed to showcase your clubs facilities and develop an online community of raving fans who can’t wait to share your services. When used correctly, Facebook has the ability to completely transform your business by generating an abundance of new members and retaining your current clients. The following slides will give you a glimpse into some of the strategies that we recommend for Gyms and Personal Trainers.

  4. Facebook for Gym’s and Personal Trainers Standard Boring Page Poor first impression Standard tabs such as Wall, Info, Photos and Discussion No customisation There is no incentive to ‘like’ the page Spammy posts on the wall from other visitors No reason to come back to visit the page No valuable content (such as videos, articles, updates, etc) People will last a few seconds before clicking off the page 95% of club owners have a page similar to this one! Compare this page to the fully customised page in the following slides. Which club would you prefer to join? 

  5. Facebook for Gym’s and Personal Trainers Reveal Image Visitors land on this page when they first arrive Customised Side Banner Clubs branding Image offering incentive to ‘like’ the page (free 5 day visit pass and $35 voucher) Welcome page is blurred in background Liking the page reveals the Welcome Page below Welcome Page revealed on following slide 

  6. Facebook for Gym’s and Personal Trainers Welcome Page Custom header Multiple tabs below header (operates like a website within Facebook) Welcome Video (or image / text if you prefer) Optin Form to capture prospects details Free offer such as a 5 visit pass or PT session Custom footer linking to clubs website (page opens in a new window)

  7. Facebook for Gym’s and Personal Trainers Autoresponder System Prospects receive an automated email after opting in for the free offer Free pass voucher is sent as a link in the email (prospects can print the voucher and redeem at the center) A number of follow up emails can be added to the system to maintain contact with new prospects Manager is notified via email as soon as a new prospect opts in Prospect details can be forwarded on to sales staff for immediate follow up

  8. Facebook for Gym’s and Personal Trainers Club Features Slideshow image gallery at top of page (displays multiple images showcasing the clubs features and programs) Slideshow loads automatically and slides transition every 3 to 4 seconds Club features page includes thumbnails of each key program along with a text description

  9. Facebook for Gym’s and Personal Trainers Group Fitness Slideshow image gallery to display all of the Group Fitness images and programs Thumbnail images for each key program along with a text description

  10. Facebook for Gym’s and Personal Trainers Class Timetable Group Fitness timetable is embedded as an image within the page Visitors can click on the image to download the timetable and save to their computers Timetable is uploaded to a secure server in PDF format Visitors can also print the timetable Facebook share button allows visitors to share with friends

  11. Facebook for Gym’s and Personal Trainers Testimonials Upload before and after images Include a brief story of your clients success Upload multiple testimonials (names appear on right sidebar and page is refreshed on each click) Visitors can comment on each testimonial and offer encouragement (this also appears on the news feed to drive more traffic back to the fan page

  12. Facebook for Gym’s and Personal Trainers YouTube Video Box Upload your clubs YouTube videos directly to your fan page Videos are stored within the application Visitors can rate, comment, share and like the videos (this displays on the news feed and drives more traffic back to the page) Instructors and Personal Trainers can record short videos on training, nutrition and motivation to add value and increase page interaction

  13. Facebook for Gym’s and Personal Trainers YouTube Video Box Upload your clubs YouTube videos directly to your fan page Videos are stored within the application Visitors can rate, comment, share and like the videos (this displays on the news feed and drives more traffic back to the page) Instructors and Personal Trainers can record short videos on training, nutrition and motivation to add value and increase page interaction

  14. Facebook for Gym’s and Personal Trainers Video Tutorials Now that you have your brand new page you need to learn how to use it! You will gain access to our exclusive series of 7 step by step Facebook Video Tutorials Navigating your fan page back office Powerful strategies to officially launch your page How to post links, images, status updates and notes How to create a Facebook Event 25 promotional strategies to ensure your new page is a huge success!

  15. Pricing Structure and Package Options for Club Owners

  16. Thankyou for the opportunity to submit this Facebook proposal. • We believe the strategies outlined in this proposal will take your club to a whole new level using the power of Social Media. • There are no limitations to what we can create within the Facebook platform. This presentation is just an example of what is possible. We are open to your ideas and suggestions to create a powerful page for your club. • Please don’t hesitate to contact us if you have any questions or require further information. • We look forward to working with you! • Brad Cusworth Sean Bridger Facebook for Gym’s and Personal Trainers

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