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Social Media for Orthopaedic Surgeons

Social Media for Orthopaedic Surgeons. Christian Veillette M.D., M.Sc., FRCSC Assistant Professor, University of Toronto Shoulder & Elbow Reconstructive Surgery University Health Network Affiliated Faculty, Techna Institute Email: orthonet@gmail.com. Disclosure.

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Social Media for Orthopaedic Surgeons

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  1. Social Media forOrthopaedic Surgeons Christian Veillette M.D., M.Sc., FRCSC Assistant Professor, University of TorontoShoulder & Elbow Reconstructive SurgeryUniversity Health NetworkAffiliated Faculty, Techna InstituteEmail: orthonet@gmail.com

  2. Disclosure My disclosure is in the Final Program Book and in the AAOS database. Founder – Orthogate Founder – OrthopaedicsOne Advisor - RxMatch

  3. Objectives • Understand why social media is important and here to stay • Learn how to create your digital footprint through social media • Review of “best of breed” social media in orthopaedics • Tips to get started with social media • Guidelines for participation in social media

  4. What is Social Media?

  5. Definition of Social Media • group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 • allow the creation and exchange of user-generated content • depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, cocreate, discuss, and modify user-generated content • introduces substantial and pervasive changes to communication between organizations, communities and individuals http://en.wikipedia.org/wiki/Social_media

  6. Web 2.0 as a disruptive technology

  7. Gunther Eysenbach MD, MPH, www.medicine20congress.com enables and facilitates collaboration and collaborative filtering processes (selection of “relevant” information based on peers) reputation and trust management viral dissemination of information and applications powerful tool to engage users, provides “social” incentives to enter, update, and manage information Social Media and Medicine 2.0

  8. What is the Relevance to Orthopaedics?

  9. Rise of the e-Patient • 4 e’s of defining the e-Patient equipped enabled empowered engaged … in their health and health care decisions

  10. Not Just Dr. Google Anymore • 1/3 of US consumers using YouTube, Facebook and Twitter to find medical information, research and share their symptoms, post about doctors, treatments, drugs and health plans • 42% of consumers use social media to access health related consumer reviews of treatments or physicians • 25% have posted about their health experience • 20% have joined a health forum or community

  11. Social media affects patients decisions

  12. And Patients Aren’t the Only Ones

  13. Physician use of social media

  14. Interest in online physician networks

  15. Why Participate in Social Media? • Professional • Medical training • Continuing professional development • Patient education • Reputation management • Recruiting • Clinical Care • Improve support network for patients • Enhance MD-patient communication • Improve quality and safety • Research • Collaboration/Crowdsourcing • Promote research findings • Society • Advocacy and public policy

  16. How do you want to participate?

  17. Rule of Participation Inequity“90-9-1 Rule” • User participation in an online community more or less follows the following 90-9-1 ratios:

  18. The Big 5

  19. The Big 5 The Big Five

  20. Orthopedist Exploring New Media and Healthcare Intersection https://twitter.com/hjluks

  21. Twitter as a Communication Tool for Orthopaedic Surgery • April 15 – May 2, 2011 Frank, OI. Orthopedics. 2011 Nov;34(11):873-6.

  22. Rise of Physician Networking

  23. Social Media in Orthopaedics • Education • Career • Research • Patient Care • Public Policy

  24. Education Video Sharing/Discussions Discussions/Product Review Studying for Boards Rating the Evidence

  25. Content Creation, Collaboration & Sharing

  26. Career

  27. Residency Program Reviews

  28. What about your reputation?

  29. Research Connections/Answers • Literature Based Network Reference Manager/Network Share/Follow

  30. Patient Care

  31. Health Tap

  32. Public Policy

  33. Tips for Getting Started POST Approach: Bernoff. 2008. The POST Method: A systematic approach to social strategy.

  34. Getting Started with Social Media

  35. Barriers to Participation • Logistic • Lack of familiarity • Time • Financial Cost • Risk • Reputation (personal or organisational) • Balancing privacy and transparency • Malpractice liability

  36. Guidelines for Participation • CMA: Social media and Canadian Physicans – issues and rules of engagement. (http://www.cma.ca/advocacy/social-media-canadian-physicians) • CPSO: Guidelines for the Appropriate Use of Social Media by Physicians (http://policyconsult.cpso.on.ca/?page_id=374) • AMA: Professionalism in the Use of Social Media (http://www.ama-assn.org/ama/pub/physician-resources/medical-ethics/code-medical-ethics/opinion9124.page) • Physicians, Risks and Opportunity in the Digital Age (http://33charts.com/2011/12/physicians-risk-opportunity-social-media.html) • Physician online professionalism in social media(http://www.kevinmd.com/blog/2012/01/physician-online-professionalism-social-media.html)

  37. Doctors Behaving Badly

  38. Top 10 Online Activities That Are Likely to Result In Investigation by Medical Boards Source: http://annals.org/article.aspx?articleid=1556363

  39. Primer for Orthopaedic Surgeons

  40. Questions?

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