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Launching an IDN ccTLD The difference between just doing it and doing it right

Learn how to successfully launch and manage an Internationalized Domain Name country code top-level domain (IDN ccTLD), with insights on technology, goals, policies, revenue models, marketing, education, and technical preparations.

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Launching an IDN ccTLD The difference between just doing it and doing it right

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  1. Launching an IDN ccTLDThe difference between just doing it and doing it right Jon Lawrence APTLD Meeting, Kuala Lumpur 2nd March 2010

  2. AusRegistry International • Based in Melbourne, Australia • Founded in 1999 • Specialists in Domain Name Registry Software development • Global leader in Consulting Services

  3. AusRegistry International Melbourne

  4. Our Successes Australia • .au Domain Name Registry Operator since 2002 • 25% year-on-year growth (now >1.6 million names) United Arab Emirates • Domain Name Registry Software & Services provider • .ae ASCII ccTLD • امارات . (.emarat) Arabic IDN ccTLD Qatar • Domain Name Registry Software & Services provider • .qa ASCII ccTLD • Arabic IDN ccTLD

  5. It’s not just about technology • Setting goals • Policy considerations • Revenue model • Launch strategy • Marketing & Education • Other preparations

  6. Setting goals • Define success criteria • Registration volumes • Revenue • Community acceptance • Support issues

  7. Policy considerations • Potential impact on all policy areas • Registration agreements • Acceptable use policy • Eligibility policy • IDN-specific policies • Language tables • Variant management

  8. Revenue models • No charge • Cost recovery • Profitable

  9. Launch phases

  10. Pre-emptive rights • Existing names • Trademark holders • Government and other official entities

  11. Allocating high demand names • First-come, First-served • Random selection • Auctions

  12. Marketing & Education • Public awareness campaign • Recruit high-profile websites as ‘anchor tenants’ • Public relations activities – ‘cultural figureheads’ • Educational seminars • Registrars • Online marketing campaigns • Launch promotions • Lead generation

  13. Registrar Preparations • Training • Accreditation testing • Toolkits • Documentation • FAQs • How-to-guides • Support

  14. Operational Readiness • Staff training • Update website • FAQs • How to Guides • Update documentation

  15. Technical Preparations • IDN-enabled Registry System • The right system for your needs – one size does not fit all • IANA Delegation process • Go-Live!

  16. AusRegistry International • Domain Name Registry System • Fully configurable IDN support (IDNA2008) • EPP-based Registry-Registrar model • IPv6 & DNSSEC ready • Range of implementation options • Mature, proven solution • Maintenance & Support Services • Consultancy Services • Training Services

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