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Competitive Analysis Tool

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Competitive Analysis Tool

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  1. Competitive Analysis Tool Competitive Analysis Tool PaymentProduct or Service Service Warranty Delivery Options Functionality Support Quality Reliability Ease of UseWeighting 40% 0% 10% 0% 15% 15% 10% 5% 5%Our Product 7 9 6 4 6 10 9 4 7Competitor XYZ 6 5 10 5 8 7 8 5 6Competitor CTV 8 7 4 8 7 8 6 9 8Competitor 123 4 8 3 7 2 5 3 7 2Competitor QRS 3 2 7 6 4 3 4 6 4

  2. Competitive Analysis ToolInsert the estimated market share percentage and rank the relative pricing for your product and your top competitors. The "value proposition" score is automatically generatedbased on the ratings done on the Value Driver Scoring tab, so you do not need to enter a value in the lightly shaded cells. Relative Pricing Products Value Proposition Market Share % (10 High, 1 Low) Competitor XYZ 7.0 7 16% Competitor CTV 7.3 9 42% Competitor 123 3.7 10 5% Competitor QRS 3.9 3 11% Our Product 7.3 4 26% Total Market Share 100% Competitive Analysis ToolInsert the estimated market share percentage and rank the relative pricing for your product and your top competitors. The "value proposition" score is automatically generatedbased on the ratings done on the Value Driver Scoring tab, so you do not need to enter a value in the lightly shaded cells. Relative Pricing Products Value Proposition Market Share % (10 High, 1 Low) Competitor XYZ 7.0 7 16% Competitor CTV 7.3 9 42% Competitor 123 3.7 10 5% Competitor QRS 3.9 3 11% Our Product 7.3 4 26% Total Market Share 100%

  3. Service 10 9 Differentiation by Value Drivers Ease of Use 8 Warranty 7 6 Our Product Competitor XYZ 5 4 3 2Reliability Delivery 1 Competitor CTV Competitor 123 0 Competitor QRS Quality Payment Options Support Functionality Service 10 9 Differentiation by Value Drivers Ease of Use 8 Warranty 7 6 Our Product Competitor XYZ 5 4 3 2Reliability Delivery 1 Competitor CTV Competitor 123 0 Competitor QRS Quality Payment Options Support Functionality

  4. High Poor Value Products Premium Products Competitor 123 Competitor CTV Competitor XYZPrice Bubble Size = Estimated Market Share Our Product Low Competitor QRS Cheap Products High Value Products Low High Value Proposition High Poor Value Products Premium Products Competitor 123 Competitor CTV Competitor XYZPrice Bubble Size = Estimated Market Share Our Product Low Competitor QRS Cheap Products High Value Products Low High Value Proposition

  5. Competitive Analysis Tool[Enter Company Name]Website URLCompany OverviewTarget MarketProducts/ServicesEstimated Market ShareEstimated PricingDifferentiatorsThreats to UsOpportunities for Us Competitive Analysis Tool[Enter Company Name]Website URLCompany OverviewTarget MarketProducts/ServicesEstimated Market ShareEstimated PricingDifferentiatorsThreats to UsOpportunities for Us

  6. Competitive Analysis Tool[Enter Competitor Name]Website URLCompany OverviewTarget MarketProducts/ServicesEstimated Market ShareEstimated PricingDifferentiatorsThreats to UsOpportunities for Us Competitive Analysis Tool[Enter Competitor Name]Website URLCompany OverviewTarget MarketProducts/ServicesEstimated Market ShareEstimated PricingDifferentiatorsThreats to UsOpportunities for Us

  7. Competitive Analysis ToolDefine the key product features that drive customer value.Value Drivers: Definitions:Service The process of selecting, purchasing, and maintaining the product is supported by a dedicated personWarranty Warranty covers product or service for 3 yearsDelivery Delivery is freePayment Options Flexible payment terms are availableFunctionality Product or service meets or exceeds customer/consumer requirementsSupport Telephone & online support is available 24/7/365Quality Product or service has a reputation for being a leader in its categoryReliability Product or service is available for use 24/7/365Ease of Use Product or service is easy to use and requires minimal instruction Competitive Analysis ToolDefine the key product features that drive customer value.Value Drivers: Definitions:Service The process of selecting, purchasing, and maintaining the product is supported by a dedicated personWarranty Warranty covers product or service for 3 yearsDelivery Delivery is freePayment Options Flexible payment terms are availableFunctionality Product or service meets or exceeds customer/consumer requirementsSupport Telephone & online support is available 24/7/365Quality Product or service has a reputation for being a leader in its categoryReliability Product or service is available for use 24/7/365Ease of Use Product or service is easy to use and requires minimal instruction

  8. Competitive Analysis ToolWeighting Scale Service Warranty Delivery Payment Options Functionality Support Quality Reliability Ease of Use Total 40% 0% 10% 0% 15% 15% 10% 5% 5% 100% Competitive Analysis ToolWeighting Scale Service Warranty Delivery Payment Options Functionality Support Quality Reliability Ease of Use Total 40% 0% 10% 0% 15% 15% 10% 5% 5% 100%

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