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Marketing Communications Budget Template

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Marketing Communications Budget Template

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  1. Marketing Communications Budget Template Actual Spend vs Budget Year to Date Spend Budget$300,000$250,000 $240,000$200,000 $180,000$150,000$100,000 $85,000 $60,000 $50,000 $35,500 $36,000 $36,000 $25,000 $12,000 $15,000 $0 Software & Public Advertising Advertising Content Events & Creative Contact Lists General Admin Memberships Subscriptions Relations (print) (online) Production Sponsorships Agency Fees & Associations

  2. Spending by Month Spending by Month Total Cumulative Spend Cumulative Spend Total Budget$160,000 $800,000$140,000 $700,000$120,000 $600,000$100,000 $500,000 $80,000 $400,000 $60,000 $300,000 $40,000 $200,000 $20,000 $100,000 $0 $0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Spending by Month Spending by Month Total Cumulative Spend Cumulative Spend Total Budget$160,000 $800,000$140,000 $700,000$120,000 $600,000$100,000 $500,000 $80,000 $400,000 $60,000 $300,000 $40,000 $200,000 $20,000 $100,000 $0 $0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

  3. Allocated Budget Year to Date Spend $15,000 $25,000 $85,000 Software & Subscriptions $3,260 $26,000 Software & Subscriptions $61,000 $36,000 $14,300 Public Relations Public Relations $35,500 $20,820 Advertising (print) $1,140 Advertising (print) $12,000 Advertising (online) Advertising (online) $55,000 $60,000 Content Production Content Production$240,000 Events & Sponsorships Events & Sponsorships $36,000 Creative Agency Fees $34,000 Creative Agency Fees $240,000 Contact Lists Contact Lists General Admin $61,500 General Admin $180,000 Memberships & Memberships & Associations Associations Allocated Budget Year to Date Spend $15,000 $25,000 $85,000 Software & Subscriptions $3,260 $26,000 Software & Subscriptions $61,000 $36,000 $14,300 Public Relations Public Relations $35,500 $20,820 Advertising (print) $1,140 Advertising (print) $12,000 Advertising (online) Advertising (online) $55,000 $60,000 Content Production Content Production$240,000 Events & Sponsorships Events & Sponsorships $36,000 Creative Agency Fees $34,000 Creative Agency Fees $240,000 Contact Lists Contact Lists General Admin $61,500 General Admin $180,000 Memberships & Memberships & Associations Associations

  4. Marketing Communications Budget TemplateMarketing Budget Year To Date BudgetBudget Categories Total Budget % Remaining Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Spend RemainingSoftware & Subscriptions $85,000 $61,000 $24,000 28% $15,000 $15,000 $15,000 $15,000 $1,000Public Relations $35,500 $20,820 $14,680 41% $500 $20,000 $100 $50 $20 $25 $50 $75Advertising (print) $12,000 $1,140 $10,860 91% $300 $600 $200 $40Advertising (online) $60,000 $55,000 $5,000 8% $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000Content Production $36,000 $34,000 $2,000 6% $500 $30,000 $500 $1,500 $1,000 $500Events & Sponsorships $180,000 $61,500 $118,500 66% $20,000 $40,000 $1,000 $500Creative Agency Fees $240,000 $240,000 $0 0% $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000Contact Lists $36,000 $14,300 $21,700 60% $12,000 $2,000 $300General Admin $15,000 $3,260 $11,740 78% $50 $340 $2,000 $400 $200 $50 $200 $20Memberships & Associations $25,000 $26,000 -$1,000 -4% $0 $10,000 $5,000 $1,000 $10,000Totals $724,500 $517,020 $207,480 29% $73,350 $140,340 $49,600 $42,200 $25,550 $26,570 $26,240 $36,025 $25,070 $25,575 $26,500 $20,000 Cumulative Spend $73,350 $213,690 $263,290 $305,490 $331,040 $357,610 $383,850 $419,875 $444,945 $470,520 $497,020 $517,020 Marketing Communications Budget TemplateMarketing Budget Year To Date BudgetBudget Categories Total Budget % Remaining Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Spend RemainingSoftware & Subscriptions $85,000 $61,000 $24,000 28% $15,000 $15,000 $15,000 $15,000 $1,000Public Relations $35,500 $20,820 $14,680 41% $500 $20,000 $100 $50 $20 $25 $50 $75Advertising (print) $12,000 $1,140 $10,860 91% $300 $600 $200 $40Advertising (online) $60,000 $55,000 $5,000 8% $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000Content Production $36,000 $34,000 $2,000 6% $500 $30,000 $500 $1,500 $1,000 $500Events & Sponsorships $180,000 $61,500 $118,500 66% $20,000 $40,000 $1,000 $500Creative Agency Fees $240,000 $240,000 $0 0% $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000Contact Lists $36,000 $14,300 $21,700 60% $12,000 $2,000 $300General Admin $15,000 $3,260 $11,740 78% $50 $340 $2,000 $400 $200 $50 $200 $20Memberships & Associations $25,000 $26,000 -$1,000 -4% $0 $10,000 $5,000 $1,000 $10,000Totals $724,500 $517,020 $207,480 29% $73,350 $140,340 $49,600 $42,200 $25,550 $26,570 $26,240 $36,025 $25,070 $25,575 $26,500 $20,000 Cumulative Spend $73,350 $213,690 $263,290 $305,490 $331,040 $357,610 $383,850 $419,875 $444,945 $470,520 $497,020 $517,020

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