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Use this Marketing Communications Framework to define the activities required to successfully create, plan and execute a marketing communications plan.
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Marketing Communications Framework Marketing Strategy Objectives Product Marketing Plan Key Marketing Metrics Dashboard Customer Profile Template Budget Template Message Mapping Tool Campaign Impression Calculator Social Media Channel Selection Tool Social Media Posting Calendar Tradeshow Evaluation Matrix Events Database Template Facilitating Insightful Focus Groups MarCom Calendar Marketing Strategy Plan MARCOM PLAN Framework Leverage the framework below to quickly empower your organization’s marketing communications strategy. Click the buttons below to access all related training, tools, templates, and other resources. Objectives Worksheet Marketing Channel Ranking Tool Positioning Statement Worksheet Public Relations Calendar Mobile Marketing Maturity Assessment Web Content Audit Tool Advertisement Evaluation Matrix Press Release Template MEASURE61 STRATEGY Brand Assessment Tool Competitor Analysis Tool Industry Analysis Tool Competitive PR and Advertising Analysis MESSAGES4 CHANNELS5AUDIENCE2 OBJECTIVES3