Media Specialist Job Description

1. Media Specialist Job Description Media Specialist Job DescriptionPosition OverviewReporting the VP Marketing, the Media Specialist is responsible for managing mediastrategy and relations. Additional responsibilities include: planning, writing, and distributingpress releases; development of online/offline advertising campaigns; tracking, measuring,and reporting campaign results; and selecting media channels.Responsibilities  Develop a comprehensive media relation’s strategy and media plan.  Implement media plan with assistance of project managers/stakeholders.  Manage budget for advertising, PR, and other media related process.  Evaluate new media technologies such as blogs, RSS, video, webcasts etc.  Organize marketing materials and logistics for industry tradeshows  Be accountable for measuring and reporting on campaign results.  Supervise, design, author and/or edit, all media documents.  Perform market targeting to determine optimal media placements.  Present all media documents to VP Marketing for final approval.  Manage scheduling, posting, and tracking of advertisements.  Compile bi-weekly status report of media placement results.  Lead bi-weekly media meetings and provide insights into bi-weekly results.  Select appropriate PR tools/services and build network of relevant journalists.  Identify channels for online/offline media placements and advertisements.  Maintain knowledge of media trends, developments and best practices.Job Requirements  University degree or college diploma in business or a related field  Minimum of 5 years experience in a media relations capacity

2.  Experience purchasing and managing a variety of online/offline media campaigns with various cost structures such as cost per click, cost per ad, etc Knowledge of interactive and offline marketing concepts and practices Ability to develop strong relationships with relevant industry journalists Exception written and verbal communication skills Able to compile and analyze performance data to develop metrics that support decision-making for subsequent campaigns Solid business acumen, management, and problem-solving skills Entrepreneurial spirit and driven to succeed Strong computer skills, especially Microsoft Office (Word, Excel, PowerPoint) Effective time management, organization, and leadership skills  Experience purchasing and managing a variety of online/offline media campaigns with various cost structures such as cost per click, cost per ad, etc Knowledge of interactive and offline marketing concepts and practices Ability to develop strong relationships with relevant industry journalists Exception written and verbal communication skills Able to compile and analyze performance data to develop metrics that support decision-making for subsequent campaigns Solid business acumen, management, and problem-solving skills Entrepreneurial spirit and driven to succeed Strong computer skills, especially Microsoft Office (Word, Excel, PowerPoint) Effective time management, organization, and leadership skills