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Edinburgh, UK Local Scheme Update. 06/03/2013 | Consortium Meeting 4 Event | Parma | Presented by: Ann Connolly. Three highlights so far. Workshop – 12 th September 2012 – Councillor Involvement > Committee Report Member progress – fleet and operational improvement
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Edinburgh, UK Local Scheme Update 06/03/2013 | Consortium Meeting 4 Event | Parma | Presented by: Ann Connolly
Three highlights so far Workshop – 12th September 2012 – Councillor Involvement > Committee Report Member progress – fleet and operational improvement improved star ratings Marketing – sub-contractor now engaged, advertorial and CPT presentation
The local offering • Members Workshop – planned for April 2013 • Focus will be on fleet operational efficiency • Members directly consulted on Local Transport Strategy proposals – air quality focus • Report to Committee on ECOSTARS and member feedback from workshop
Two local challenges Challenge 1: Lower bus and coach fleets recruited than haulage Plan: Presented at CPT coach group meeting Stand at CPT annual conference (late 2013)? Feature passenger transport members in next (4th) newsletter – circulate
Two local challenges Challenge 2: Media Coverage / Publicity Plan: Use marketing sub contractor/their contacts Use TTR contacts Paid for advertorial CEC Media Team