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SWOT Analysis

SWOT Analysis. Introduction

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SWOT Analysis

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  1. SWOT Analysis Introduction SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. A SWOT analysis is a subjective assessment of data which is organized into a logical order that helps understanding, presentation, discussion and decision-making. It provides a framework for analysing a company's strengths and weaknesses, and the opportunities and threats it faces. A SWOT analysis is usually represented as a grid: Adapted from Mind Tools, and Business Balls Further information http://www.businessballs.com/swotanalysisfreetemplate.htm http://www.mindtools.com/pages/article/newTMC_05.htm Kotler, P., (1997), ‘Marketing Management - analysis, planning, implementation and control’, Prentice Hall International, London. Turner, S., 2002, ‘Tools for Success: A Manager Guide’, McGraw Hill Professional, Berkshire, UK

  2. SWOT Analysis • Instructions • Key Steps: • Using the SWOT analysis template grid - • Identify the key organisational strengths • Identify the key organisational weaknesses • Identify the main opportunities for the organisation • Identify the key external threats (refer to PESTLE) • Use the following analysis to undertake deeper investigation into each of the quadrants • Use the analysis to identify actions to maximise strengths, improve weaknesses, mitigate the threats and optimise the opportunities • Further analysis can be undertaken on each of the quadrants:

  3. SWOT Analysis

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