ETSA The European Training & Simulation Association Special Session 3 December 2012

1. ETSAThe European Training & Simulation AssociationSpecial Session 3 December 2012 I/ITSEC 2012 Orlando, FL • Theme • How ETSA, the organization and member companies, can foster partnerships and help • open doors to promote US/European business Graham McIntyre ETSA Chairman

2. Contents • Introduction • ETSA Today • The M&S Environment • Opportunities and Challenges • Recent Initiatives in M&S • ETSA Member Companies Presentations • Capability Statement, Products and Services, Market Footprint, Partnership, Business Expansion and Non-European Members • Summary • Questions

3. ETSA today • Not for profit Community of Interest Company (CIC) • Membership covers 8 European Countries • Both Ministries of Defence (MoDs) and Industry • ETSA activities • Conferences • Seminars • Networking activities • Quarterly newsletter • Special relationship with ITEC and I/ITSEC (NTSA) • ETSA is the only European Association recognised and supported by NTSA • ITEC Ltd is a member of ETSA

4. The M&S Environment • Defence • Financial cutbacks present opportunities • Increasing use of COTS based solutions • Security • M&S the only way for certain training eg suicide bomber • Cyber opportunities for M&S increasing • Industry • Good for Small to Medium Enterprises (SMEs)

5. Opportunities and Challenges • Live, Virtual and Constructive linked is here today • Technology looking for an application? • Many examples of improving effective training • COTS tools providing the answer BUT • Today VBS2, tomorrow? • M&S community not recession proof • Must convince customerof M&S benefits

6. Recent Initiatives in M&S • UK Strategic Defence & Security Review implementation • Targets for increasing the volume of Training carried out in Simulation, without compromising capability: • A 25% transfer to Simulation of current residual Live Training by 2015, and a further 25% of the current total by 2020. • Live Training is always preceded by Simulation based Training and all Live Training is fully instrumented. • Use of M&S in the analysis process • Use of M&S in the Acquisition process • Move away from bespoke M&S solutions

7. ETSA UK Member Companies • Newman & Spurr Consultancy [NSC] • Raytheon • Simulation Displays [SD] • Serious Games International [SGI]

8. Newman & Spurr ConsultancyDarrin Abbott – Head of Marketing

9. NSC – Capability • Newman & Spurr Consultancy Ltd (NSC) is a world class provider of simulation and analysis driven Decision Support and Training Solutions for the Military, Security and Resilience markets. • NSC Solutions are fielded globally covering Operational Analysis, Modelling and Simulation software, Exercise Design and Delivery and Wargaming at all operational levels • The Company is an established supplier of: • Constructive & Virtual Training Systems • Training Development • Training Delivery • Exercise Support • Scenario Generation

10. NSC – Products and Services

11. NSC – Market Footprint

12. NSC – Partnership • NSC offers • Teaming for appropriate opportunities • UK and European support for M&S tools • M&S Market understanding / potential customer access in • UK • Europe • NATO • Some Middle East countries

13. NSC – Business Expansion • NSC focus for expansion • Growth of NSC toolset / solutions in UK core market • Investigate US market access • Grow / consolidate business in Middle East • Partner with appropriate companies to achieve the above

14. NSC – Non European Partners • NSC requirements • Compatable capability skills • Established supplier in own market • Willingness to team / invest time • Understanding of own country export process (eg US ITAR, TAA etc) • Opportunity driven ie. not just a Strategic Alliance • Commitment to succeed

15. NSC – Summary & POCs • NSC operates in the LVC training and simulation space • NSC has UK, European and Middle East pedigree • NSC would like to be your European partner Points of Contact – all here at I/ITSEC 2012 Jeremy Spurr – Managing Director jeremy.spurr@nsc.co.uk Graham McIntyre – Bus Strat Director graham.mcintyre@nsc.co.uk Darrin Abbott – Head of Marketing darrin.abbott@nsc.co.uk NSC office tel: +44 1276 678867

16. RaytheonPaul Swinscoe – Director Sales & Marketing

17. Raytheon – Capability Raytheon is a global leader in learning services and outsourcing across military, government and commercial. • We work closely with large enterprises to help them redesign how they train their staff, customers and partners. • We implement their new training design and manage their training in multi-year engagements. • We have designed, implemented and now manage some of the world’s largest, longest-running and most successful training outsourcing engagements.

18. Raytheon – Products & Services Raytheon bundles capabilities tailored to clients’ unique operational requirements and culture / ethos. • Creation of business models to support desired training initiatives • Learning strategy development • Curriculum design • Courseware development in multiple media • Training administration and logistics • Training vendor management • Learning management systems • Tuition reimbursement • Measurement of operational impact • Training program governance • Assessment and certification Services Courseware IntegratedTrainingSystem Technology

19. Raytheon – Market Footprint • A true Global Reach • Feet on the ground • Integrated throughout • Delivery in 95 Countries • Albania, Antarctica, Antigua, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Barbados, Belarus, Belgium, Bermuda, Bosnia And Herzegovina, Brazil, British Virgin Islands, Bulgaria, Canada, Cayman Islands, China, Columbia, Costa Rica, Croatia, Curacao, Czech Republic, Denmark, Dominican Republic, Egypt, El Salvador, Estonia, Finland, France, Georgia, Germany, Greece, Guatemala, Haiti, Honduras, Hungary, India, Indonesia, Iraq, Ireland, Israel, Italy, Jamaica, Japan, Kazakhstan, Korea (South), Kuwait, Kyrgyzstan, Latvia, Lithuania, Luxembourg, Macedonia, Malaysia, Mexico, Moldova, Montenegro, Netherlands, New Zealand, Nicaragua, Norway, Pakistan, Panama, Philippines, Poland, Portugal, Puerto Rico, Romania, Russia, Saint Lucia, Saint Martin, Serbia, Singapore, Slovakia, Slovenia, South Africa, Spain, Suriname, Sweden, Switzerland, Taiwan, Tajikistan, Trinidad & Tobago, Turkey, Turkmenistan, Turks and Caicos Islands, United Arab Emirates, Ukraine, United Kingdom, United States, Uzbekistan, Venezuela • 27 Languages • Arabic, Bulgarian, Chinese, Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hindi, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Romanian, Russian, Slovenian, Spanish, Swedish, Turkish, Ukrainian

20. Raytheon – Partnership • Raytheon can provide all elements of a training system around the globe. However, we are very open to partnerships in areas where: • Specialised subjects and/or devices are part of the training mix • Volume dictates a split of functionality across multiple providers • Regional excellence dictates a split across the globe • Large programs require partner companies i.e. construction/ maintenance, etc.

21. Raytheon – Business Expansion • Raytheon is expanding training globally on a number of fronts: • Military – Multinational / multi service • Medical • Energy • Automotive • Vocational

22. Simulation DisplaysGreg Jeffreys – Chief Executive Officer

23. SD – Capability • Design (high level CAD) & visualisations • Consultancy (displays specialism) • Manufacture • Products • Distribution • Prototyping, product development, proof of concept • International installation capabilities • ISO9000 quality standard • Approved suppliers to Boeing, QinetiQ, General Dynamics UK, CAE etc • Established 20 years • “A friendly and enthusiastic team of professionals”

24. SD – Products and Services 1 • Full & part immersive • From desktop to large scale • Curved • Caves • Domes • Motion tracking options • 3D & 2D

25. SD – Products and Services 2 • High resolution wall displays (front & rear projection) • Interactive & non-interactive • 3D & 2D • Immersive environments

26. SD – Market Footprint • UK based • Main markets EMEA • Active projects in EU, Turkey, UAE, Australia etc • Distribution of specialist products (e.g. motion tracking, auto-calibration, warping & blending etc) to specialist channels (AV etc) and OEMs (e.g. BAE, QinetiQ etc)

27. SD – as partners • We offer: • A full European-based support for products, services, installations and maintenance • We have support partners in other countries • A world-leading demonstration and evaluation facility (currently including full 7m dome • For US partners: • Understanding of EMEA rules, regulations, export/import tariffs – and culture • Ability to project manage and execute all levels of project integrations • Ability to represent products and services • Strong existing relationships with US companies and history of existing partnership success stories

28. SD – Business Expansion • We seek partners who, for example: • Want to expand into Europe and other EMEA regions • Need integration partners so their products can be presented and installed as full packages • Who are specialists in need of a partner who can provide the displays part of a simulation package (e.g. IG and software companies)

29. SD – Non European Partners • We would like to partner with companies who have products and services which help us present Simulation Displays Ltd as technology leaders – to our mutual benefit

30. SD – Summary • We have a culture of openness and professionalism and seek partners who can benefit from a fast-growing company with a driven and enthusiastic team www.SimulationDisplays.com

31. Serious Games InternationalMark Stanger – Commercial Director

32. SGI – Capability • Experienced, proven, development team • World class Executive Management • Truly multi-platform, mobile, web, tablet, PC • Applications already commercially deployed • Close association with Serious Games Institute at Coventry Uni. World class facility • Academic validation • Access to research capability • Access to testing

33. SGI – Products and Services • Products • Holodeck – intense and realistic training simulations • Matrix – games based Learning • Realvue – stunning, immersive, visualisations • Chatterbox – 3D intelligent avatars • Services • Serious Games Consultation • Game or application design • Bespoke development projects • Development outsourcing

34. SGI – Market Footprint

35. SGI – Partnership • Current partners include • BAE Systems • Jaguar / Landrover • Nissan • Vision Express • Kraft Foods • National Physics Laboratory (NPL) • Technology • Experience • Expertise • Varied Commercial models

36. SGI – Business Expansion • Attending I/ITSEC to launch US operations • Dedicated US management team • Adding US based technical resource • Increasing resource in Asia • Building Commercial team • Development focused on • Games based learning platform • Immersive visualisations • Cleared to engage with opportunities in • Government • Security • Defence

37. SGI – Non European Partners • What are we looking for at I/ITSEC? • Potential clients especially for games based learning and visualisation projects • Interesting technology licensing / purchase opportunities to support our current product stacks • Distributors / re-sellers • Possible sectors • Military • Security • Automotive • Education • Training and personnel development

38. SGI – Summary • SGI are a unique outfit combining commercial development expertise and academic endeavour • Company has been built from the ground-up to focus on Serious Games and Visualisations • Company has global reach with operations in Europe, US and Asia • We have products already developed and commercially deployed • We are nice people and would love to meet!

39. Summary ETSAThe European Training & Simulation Association

40. Questions