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“How Can I Help You?” A Unique Approach to Increasing Call Center Capacity Through Guided Self-Service. Gilad Odinak CEO & Founder Spoken Communications 425-679-0696 www.Spoken.com. Call Center Change Drivers. Self-Service Oriented Society Explosion in Contacts Downward Cost Pressures
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“How Can I Help You?”A Unique Approach to Increasing Call Center Capacity Through Guided Self-Service Gilad Odinak CEO & Founder Spoken Communications 425-679-0696 www.Spoken.com
Call Center Change Drivers • Self-Service Oriented Society • Explosion in Contacts • Downward Cost Pressures • Providing Self-Service Through the Phone “ We are a self-service nation…” -Dr. Jon Anton, Benchmark Portal
History of Self-Service • Gas Station • ATM • Airport Check-in • Retail U-Scan • Telephone Guided Self-Service
Like Checkout at Home Depot™ Assists Self Service Checkout to Ensure Completion
Automation Today 90% 10% Trying to figure out why you are calling Expensive resources answering simple questions
New Era Solution Guided Self-Service™ for Call Centers 10% 90%
Guided Self-Service Impact #1 - Fully Integrated Solution A Fully Integrated Human Agent and Speech Technology Solution
Guided Self-Service Impact #1 - Fully Integrated Solution The Impact The Call Center is Now Armed with a Way to Save Costs and Increase Customer Satisfaction and Drive Self Service Adoption
Guided Self-Service Impact #2 - Silent and Simultaneous Agents Can Now Assist Callers from Behind the Automation Silently and 4 Callers Simultaneously
Guided Self-Service Impact The Impact #2 - Silent and Simultaneous X
Guided Self-Service Impact #3 - Opt In vs. Opt Out Keep Calls from Opting Out By Providing Right Amount of Assistance at the Right Time.
Guided Self-Service Impact The Impact #3 - Opt In vs. Opt Out Satisfied Callers Who Drive Self Service Adoption
Guided Self-Service Impact #4 – 4 x Agent Productivity Call Center Agents Can Now Handle4 Calls at One Time
Guide Guide Guide Guide Guide Guide Guide Guide Guide Guide Guide Guide Guide Guide Time 4 3 2 1 Simultaneous Calls Time Shift The Workload 1:49 Automation Automation Automation Automation Automation 1:02 Automation Automation 1:37 Automation Automation 1:56 1:56
Guided Self-Service Impact #5 – Self Service Guaranteed Call Centers Guarantee the Success of Self Service by Providing Guided Self Service through Silent and Simultaneous Assistance
Guided Self-Service Impact #5 – Self Service Guaranteed The Impact Self Service Works and Adoption Keeps Increasing
Positive Changes Ahead If your IVR technology could successfully model your best agents by starting each call with “How can I help you?” and guarantee the appropriate outcome, would it improve the caller experience? Results of Benchmark Portal Study, October 2006
Summary • Fully Integrate Technology and Agents for Guided Self Service Experience • Agents Now Handling Simultaneous Calls Silently and Making Self-Service Work • Get Callers to Opt-In to Customer Self Service • Agent Productivity Increases 4x with Guided Self-Service • Self-Service Guaranteed
More Research • Best Practices White Paper www.Spoken.com
The End Thank You Spoken Communications www.Spoken.com 425-679-0696