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BUSINESS PLAN. T.C EGBUSON . Headquarters 2391 Main Street, Lagos, Nigeria. West Africa. +2348187599447 enquiries@tcegbuson.com P.O Box 15034. BUSINESS PLAN Highlights. The Business. Financial Data. Supporting Documents. Business Plan highlights. BUSINESS PLAN The Business.
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BUSINESS PLAN T.C EGBUSON Headquarters 2391 Main Street, Lagos, Nigeria. West Africa. +2348187599447 enquiries@tcegbuson.com P.O Box 15034.
BUSINESS PLAN Highlights The Business Financial Data Supporting Documents Business Plan highlights
BUSINESS PLAN The Business Mission Statement/Goals Company Description Services The Market Marketing Strategy & Implementation Management Team
BUSINESS PLAN Mission Statement/Goals Mission Statement Goals • To create a central hub that effectively bridges the gap and provides easy accessibility between consumers and artisans/specialized experts, based on respective needs, at home, school or the workplace. • To foster trust and build long lasting relationships via a three way communication between the business, the consumers, and the skilled labor force. • Short-term Goal: To use the quality of our service and advertising to become renowned and recognised in Africa. • Long-term Goal:To expand our services across other continents around the globe. • Strategy: To relelentlessly work hard to provide the best services to our clients.
BUSINESS PLAN Company Description Ownership/Legal Structure Sole Proprietorship. Legal/Financial Obligations. Principally, income taxes will be made on profits accrued. Start-up Plan / Company History Growing up in one of the thirdworldcountries in West Africa, it wasreallyburdensometrying to find, for example, a plumberif a kitchenpipeleaked, an electrictechnican for basic homewiring purposes, or a maid for house cleaningpurposes. My business ideawas borne in mind to tackle theseunnecessary hassles and curbtheseissues. • Facilities and Location(s) • T.C Egbuson will be headquarterd in Lagos, Nigeria. • Other locations would include: Ghana, Togo, and Kenya. • Prospective locations include Morocco, South Africa, United States of America, United Kingom, China and India.
BUSINESS PLAN Services Convenience • Services • With a phone call or a simple click on any internet enabled elecronic device, consumers will be able to book appointments for miscellaneous needs, e.g plumbing, gardening, babysitting, etc, with corresponding available time slots and ,hence, woud be adequately matched with the appropriate merchandise. • A service fee will be charged upon booking placement. • Priority will be given based on selected urgency requirements and a minimum of a 24 hour interval is required for processing of booked appointments. • Upon processing of request, the customer will be contacted by the service renderer and final arrangements can be made, if necessary. 24/7 Customer Support Feedback
BUSINESSPLAN The Market Market Trends Market Growth Market
BUSINESS PLAN The Market • The typical private customer • Gender: Female • Age: 35 • Education: Bsc. Accountant • Occupation: Banker • Service Interested: Baby-sitting • The typical business customer • Line of business: Paymetric Tech Inc. • Size/staff: 100 • Age: 24-45 • Service Interested: Computer Hardware Replacement Geographical factors / limits Domestic: Yes International: Yes. Continue to expand over time Physical or online?: Both Assumed number of customers: 1,000 – 10,000.
BUSINESS PLAN The Market Industry Analysis Target Market: The target market will be anyone, aged 18 or older, male or female, working class or not, in need of specialized services at home, school, workplace, or any institution, as need arises. Competition: Due to the relatively new influx of this service type into the market, there is minimal competition in this industry. However, there is the need to be aware of Michael & Co Ltd, which urban guide to major West African cities. Market Growth: Due to the exponential rise in investors and foreign immigrants to West Africa, there has been a sporadic rise in demand of various services by consumers, thus making market conditions favorable. Communication: Owing to the reliable telecommunication and rapid, stable internet availability across West Africa, communication, a key business catalyst, thrives more easily allowing for a successful market.
BUSINESS PLAN The Market • Important competitor • Michael & Co’s Ltd • Competitive parameters on the market • Diversity • Versaility • Reliability • Convenience • Assesment on the market • Opportunity Assesment • Possibility Assessment • Probability Assesment
BUSINESS PLAN Marketing Strategy & Implementation • Pricing Strategy • Affordable, premium prices as detrmined by market forces of supply and demand. • Product/Service Strategy • Recurrent expansion of service catalogue to meet unending consumer demands. • Marketing Strategy & Implementation • Promotional Strategy • Free coupouns and point accumulation for customers who engage in our services at least 5 times a month. • SWOT Analysis (Monthly review) • Strengths • Weaknesses • Opportunities • Threats
BUSINESS PLAN Marketing Strategy & Implementation contd. . . . 2015 2016 2017 2014 Expansion of operations to the United States & United Kingdom. Expansion of operations to China, India. • Commence operations in West & East Africa. • Expansion of operations to North & South Africa.
BUSINESS PLAN Management Team • Prospective Partners • J.K Spiff Law Associate Inc. • F.P & Sons Consultancy Ltd. • Staff/Recruiting • 100 employees. • Hiring will occur on a rolling basis. • Interns will be recruited after two years of operation.
BUSINESS PLAN Management Team Tax Finance Director Executive Officer Payroll General Manager Superintendent Recruiting & Miscelleneous
BUSINESS PLAN Financial Data Projected Financial Statements Break Even Analysis Sources &Uses of Funds
BUSINESS PLAN Fixed Asset/Start up Expense List Fixed Asset Description: Cost Land/Building $ 3000 Equipment $ 650 Leasehold Improvements $ 500 Miscellaneous $ 690 Start-up Expense Description Legal/Organization Costs $ 2000 Initial Marketing & Promotion $ 790 Licences & Permits $ 780 Beginning Inventory $ 450 Total Fixed Asset and Start-up Expenses $ 10000
BUSINESS PLAN Projected Income Statement (Expressed in hundreds of dollars)
BUSINESSPLAN Break Even Analysis Unit sales price: $25 Monthly Fixed Expenses: less Cost of Goods Sold: Rent 4000 Material & Labor $4 Utilities 2500 less OtherVariable Exp: Salary 5900 Commisons $1 Other 4578 Total Fixed Exp. $ 10000 Unit Contribution Margin = $20 ( 25 – 4 – 1) CM% = 78.9% Break Even = Fixed Expense ÷ CM% = 10000 ÷ .789 Monthly Break Even Sales = $ 11450
BUSINESS PLAN Supporting Documents (to be attached) Resume Reference Letters Personal Financial Statements Facilities Diagrams Letter of Intent Purchase Orders Contracts