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Karen Fabean, Dunn Associates November 15, 2012

The National Association of Business Political Action Committees 2012 NABPAC POST-ELECTION CONFERENCE. WHAT’S NEXT: STRATEGIC INSIGHTS TO BOOST YOUR PAC’S PERFORMANCE. Karen Fabean, Dunn Associates November 15, 2012. “Outside groups changing the political game for good” – LA Times.

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Karen Fabean, Dunn Associates November 15, 2012

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  1. The National Association of Business Political Action Committees2012 NABPAC POST-ELECTION CONFERENCE WHAT’S NEXT: STRATEGIC INSIGHTS TO BOOST YOUR PAC’S PERFORMANCE Karen Fabean, Dunn Associates November 15, 2012

  2. “Outside groups changing the political game for good” – LA Times “Super PACs’ Impact Appears Limited” – Wall Street Journal “New ‘Super PACs’ Alter Landscape for House Races” – NY Times THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 2

  3. “Outside groups changing the political game for good” IMPACT ON TRADITIONAL PACs? “Super PACs’ Impact Appears Limited” – Wall Street Journal “New ‘Super PACs’ Alter Landscape for House Races” THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 3

  4. THINKDIFFERENTLY ABOUT YOUR PAC ELIGIBLES AND COMMUNICATIONS STRATEGIES THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 4

  5. PAC COMMUNICATIONS ARE THE WEAKEST LINK THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 5

  6. Investing more creativity, energyandcommitment in PAC communications has exponential impact on FUNDRAISING THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 6

  7. GROWING PACs… UNDERSTAND PAC ELIGIBLES, PUTDONORS FIRST AND BREAK DOWNBARRIERS THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 7

  8. UNDERSTANDING PAC ELIGIBLES THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 8

  9. UNDERSTANDING PAC ELIGIBLES MAKE A COMMITMENT TORESEARCH THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 9

  10. PUTTING DONORS FIRST PUT DONORS’ INTERESTS AHEADOFEVERYTHING THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 10

  11. PUTTING DONORS FIRST • RESPOND TO THEIR • UNSPOKEN QUESTIONS • WHAT DOES THE PAC DO FOR ME? • FOR MY ORGANIZATION? • HOW DOES THE PAC MAKE A DIFFERENCE? THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 11

  12. PUTTING DONORS FIRST MAKE A COMMITMENT TO: TRANSPARENCY AUTHENTICITY SHARING VALUED INFORMATION THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 12

  13. PUTTING DONORS FIRST • ANNUAL REPORTS • CANDIDATE PROFILES • RELEVANT, AUTHENTIC • COMMUNICATIONS THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 13

  14. BREAKING DOWN BARRIERS STOP STRUGGLNG WITH PRIOR APPROVAL THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 14

  15. BREAKING DOWN BARRIERS IF THE PACISNECESSARYTO YOUR ORGANIZATION, THEN ITMUST BE APRIORITYFORGR THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 15

  16. REMEMBER! PUT DONORS FIRST BETRANSPARENT&AUTHENTIC AND BREAK DOWN THE BARRIERS! THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 16

  17. THANK YOU Karen Fabean 2111 Clarendon Blvd., Suite 600 Arlington, VA 22201 (703) 527-6644 kfabean@dunnassoc.com THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 17

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