Evolution of IBM Logo: A Historic Journey

Jan 12, 2025

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IBM has seen major identity transformations since its inception, from logo updates to name changes. The original 1889 logo represented International Time Recording Company (ITRC). The current IBM logo, introduced in 1972, reflects the shift to International Business Machines in 1924.

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Evolution of IBM Logo: A Historic Journey

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Since inception, IBM has gone through significant identity shifts. Not only updating the logo but also changing the name multiple times. This original logo was designed in 1889 and represents International Time Recording Company (ITRC). International Business Machines as we know it today was introduced in 1924, leading to the current logo — designed in 1972.