brand_changes

Mar 19, 2019

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logo
original logo
multiple times
current logo designed
international business machines

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brand_changes

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Since inception, IBM has gone through significant identity shifts. Not only updating the logo but also changing the name multiple times. This original logo was designed in 1889 and represents International Time Recording Company (ITRC). International Business Machines as we know it today was introduced in 1924, leading to the current logo — designed in 1972.

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