Role of Predictive Analysis in Customer Acquisition

1. ANALYTICS AND PREDICTIVE How companies are using To target customers BEHAVIOR ASSESSMENT

2. These days several companies are using predictive analysis to foresee what their customers need. They do so by analyzing the past behaviors of the customers . Here we will see how sites like Netflix, Pandora, OkCupid, and Twitter offer recommendations for other products and services.

3. In this presentation we will take a look at these 5 companies that are driven by analytics and see how the customers benefit and use predictive analysis for ease.

4. AMAZON WHAT DO THEY TRACK? HOW DO THEY USE THE DATA? They use these data for making future product recommendations • The past purchases of customers • Things customers liked and rated • The items in customer’s virtual shopping carts • The purchases of customers compared to similar purchases made by other customers

5. Total no. of active Amazon users: 89+ Million

6. NETFLIX What do they track? How do they use the data? To offer additional TV show and genre recommendations, and also produce additional movies based on user views. • The ratings offered by users on movies and television series

7. Total no. of streaming Netflix users: 36.6 Million

8. OKCUPID What do they track? How do they use the data? Generating matches of increased percentage with other single compatible as per these data • User’s answer to personal questions • Ratings by users of each other • The keywords in personal profiles

9. Total no. of unique monthly OkCupid users: 7.3 Million

10. PANDORA What do they track? How do they use the data? For providing with new music recommendations • The ratings of users for individual songs, genres and artists.

11. Total no. of active Pandora users: 70+ Million

12. TWITTER What do they track? How do they use the data? For making new connection recommendations. • Number of users connections • The websites users visit (if such websites have tweet or follow buttons installed on them).

13. Total no. of active Twitter users: 200+ Million

14. With recommendations recognized through effective predictive analysis, these companies are offering their customers the ability to uptake the brand experiences into their own hands. So, that they can make educated decisions and customizations as per their needs. With this level of enhanced personalization these brads are achieving higher customer retention and is also reinforces brand loyalty.

15. Each of these brands have millions of users everyday and the main reason behind their success is due to the fact that they can anticipate their customers’ needs and wants thus, eliminate all reasons to go anywhere.

16. You can help your brand achieve such results as well… With the help of Data Analytics So get a data analyst certification from the premiere data analytics training institute – Dexlab Analytics

17. Thank you for watching Contact us: Pune First Floor, SinbhaiNiwas, Plot No 382/2, Gokhale Road, Model Colony, Pune – 411016.(Landmark: Deep BanglaChowk) Email: hello@dexlabanalytics.com Phone No. : +91 880 681 2444Phone No. : +91 206 541 2444 Gurgaon (Head Office) K-3/5, DLF Phase 2, Behind Central Arcade, Gurgaon 122 002, Delhi NCR.(Landmark: Sahara Mall, M. G. Road) Email: hello@dexlabanalytics.com Phone No. : +91 852 787 2444Phone No. : +91 124 450 2444