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Customer Acquisition Specialists of America, Inc.

Customer Acquisition Specialists of America, Inc. . Advanced Technologies that Enhance Customer Service and Acquisition June 20, 2001 Washington, DC. Jim Mathers President 727-692-8871 JMathers@casainc.net www.casainc.net. CUSTOMER ACQUISITION. What are the options? Direct mail

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Customer Acquisition Specialists of America, Inc.

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  1. Customer AcquisitionSpecialists of America, Inc. Advanced Technologies that Enhance Customer Service and Acquisition June 20, 2001 Washington, DC Jim Mathers President 727-692-8871 JMathers@casainc.net www.casainc.net

  2. CUSTOMER ACQUISITION • What are the options? • Direct mail • Internet enrollment • Door to door sales • Telemarketing • Professional “Inside” Sales Force

  3. Customer Service • Advanced Technology: • Advanced Training Methods • Professional Attitude • Long Term Planning • Advanced Technology includes Advancement in Customer Handling Techniques • Hardware, Software, “Mental-Ware”

  4. Creating Brand Loyalty • How does a Marketer Create Brand Loyalty?: • Millions of $$$$ of Advertising; TV, Billboards, Newspapers • Broad Reach Direct Mail • Pinpoint Direct Mail with Professional Phone follow up • Someone who answers the phone, and then answers the questions

  5. THE FUTURE??? • WHO IS LEFT STANDING? • Deliver what is promised • Keep good records of what was promised • Pick areas to market in wisely • Pick market strata wisely (ie, small commercial, medium commercial, residential, etc.) • Hedge your bets wisely • Know the competition, it’s not always the utility

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