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ACN Training Customer acquisition. June 1, 2006. Customer Acquisition. Learn About:. Services Plans Service Availability in Your Market. Long Distance Local / Long Distance (Bundle) Digital Phone (VoIP) / Video Phone. Customer Acquisition. Customer Sources:.
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ACN TrainingCustomer acquisition June 1, 2006
Customer Acquisition Learn About: • Services • Plans • Service Availability in Your Market Long Distance Local / Long Distance (Bundle) Digital Phone (VoIP) / Video Phone
Customer Acquisition Customer Sources: Source 1: Yourself Source 2: Prospects from Presentations • No interest in the opportunity • Thinking about it Source 3: Family, Friends, Close Contacts & REFERRALS
Customer Acquisition Short Term Goal: GET QUALIFIED! Acquire 5 or more Phone Points Right Away! Long Term Goal: Acquire 40 Customer Points or Acquire 20 Customer Points + 5 Personally Sponsored Qualified TTs
Customer Acquisition Short Term Goal: • YOU Become a Qualified Team Trainer right away! (TT) (Acquire 5 or more Phone Points) • YOU can Become Your Own Customer of All ACN services ACN Phone Service & Digital Phone (VoIP) Service
Customer Acquisition Short Term Goal: Why become your first Local Bundle & VoIP Customer? • Believe in your services • Teaches you how to sign up other customers • You need VoIP ( ATA / Video Phone ) For Demonstrations
Customer Acquisition Residuals Long Term Goal: Qualify for 7th Level Payout 1 1/4 % 2 3 You 1–10 % 4 5 6 1% 7 7% SVP up to 3 1/2% 8
Customer Acquisition Residuals Long Term Goal: Qualify for 7th Level Payout 1 1/4 % 2 3 40 points or 20 points & 5 directly sponsored TT with 5 phone points You 1–10 % 4 5 6 1% 7 7% SVP up to 3 1/2% 8
Customer Acquisition Always Remember: • Lead with the ACN Business Opportunity • Acquire customers from prospects at your presentations
Customer Acquisition Remember…when acquiring customers outside your recruiting presentations, MOST PROSPECTS: • Are NOT technical • Are more impressed with urgency, enthusiasm & excitement, NOT details
Customer Acquisition MOST Prospects outside your recruiting presentations: Will become your customer either to SUPPORT you or because they are sincerely EXCITED about the service
Customer Acquisition YOU must have Overwhelming Urgency & Enthusiasm! How to get Prospects EXCITED: Call your contacts: Tell them there is something you HAVE TO show them!
Customer Acquisition Prospects outside your recruiting presentations: • Lead with Digital Phone Service (VoIP) (Where Available) • Go to their home to do VoIP / Video Phone demo • (If they don’t have High Speed, invite them to your home for a demo)
Customer Acquisition Tips on a SUCCESSFUL VoIP/Video Phone Demo: • Have a working Video Phone or Telephone Adapter with you to hook up & demonstrate or at least display
Customer Acquisition Tips on a SUCCESSFUL VoIP/Video Phone Demo: • Enthusiastically share the low Monthly Fee $23.99 with unlimited calling in North America and Puerto Rico
Customer Acquisition Tips on a SUCCESSFUL VoIP/Video Phone Demo: • Show prospect the Customer Web Portalwww.myacn.com
Customer Acquisition • If the Customer is EXCITED about ACN Digital Phone Service (VoIP), sign them up through the Customer Portal • If the prospect PREFERS traditional phone service, acquire the prospect as an ACN Local/Long Distance Bundled customer www.myacn.com
Customer Acquisition Key Words that WORK with Traditional Phone Service: Favor Help Try
Customer Acquisition “Could you do me a HUGE ?” Favor Help Try
Customer Acquisition Responses Red Green Rotten
Customer Acquisition Responses Red Sign them up & get referrals
Customer Acquisition Customers can sign up by calling 1-866-864-3822 Or Filling out an LOA
Customer Info Current Provider SSN & DOB Phone# & Plan Cust. Sign & Date Rep. Sign & ID#
Customer Acquisition Responses Green Answer questions properly & get referrals
Customer Acquisition How to answer questions: • Respond with an answer • Follow up with a question “But more importantly, can you do me a favor and give the service a try? PLEASE!!”
Customer Acquisition Responses Rotten Make SURE you used the correct approach & get referrals
Customer Acquisition Rotten WHY SOMEONE MIGHT SAY NO Rep did not use “Correct Approach” Prospect is “Negative”!!!!
Customer Acquisition Get Referrals!! Reasons you should ask for referrals and why prospects & customers should give you Referrals • ACN to ACN FREE CALLING! • Video Phone to Video Phone • To do you a FAVOR
Customer Acquisition SW / SW / SW / SW NEXT!!