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Examining the Constructs Underlying Student Satisfaction

Examining the Constructs Underlying Student Satisfaction. Giovanni Sosa Chaffey College RP/CISOA 2009. Importance of Student Satisfaction. Students seek convenience, quality service, and value for their tuition dollars (Kress, 2006) Student Satisfaction is associated with:

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Examining the Constructs Underlying Student Satisfaction

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  1. Examining the Constructs Underlying Student Satisfaction Giovanni Sosa Chaffey College RP/CISOA 2009

  2. Importance of Student Satisfaction • Students seek convenience, quality service, and value for their tuition dollars (Kress, 2006) • Student Satisfaction is associated with: • Student motivation (Goho, 2008) • Student retention (Goho, 2008) • Increased alumni giving (Bryant, 2006)

  3. Need for Focus in Examining Satisfaction • Surveys inquire about an assortment of program facets • Wait times • Websites • Quality of information offered • But to what extent do such analyses reveal what students care about most?

  4. The Current Study • Survey distributed via two points of dissemination: • Course level • Program level • Stratified random sampling was conducted to identify sections • Each identified section was randomly assigned to one of the twelve student services programs • 1,301 Completed forms, but 407 included in current analysis (listwise deletion)

  5. Facilitating Informed Decision-Making • Factor Analysis • Uncover the underlying dimensions of a set of items • Reduce the number of items • Two Types: • Exploratory (PCA vs. PAF) • Confirmatory

  6. Factor Analysis: Step-by-Step • Assumptions: • Sample size • Kaiser-Meyer-Olkin (KMO) • Bartlett’s Test of Spherecity • Communalities • Initial vs. extracted

  7. Factor Analysis: Step-by-Step • Determining the Number of Factors • Observed Eigenvalues (Kaiser Criterion) • Scree plot • Overdetermined Factors • Parallel Analysis • Interpretability of Factors

  8. Factor Analysis: Step-by-Step • Rotation (Varimax & Oblique) • Infinite Number of Rotations Possible (seek simple structure) • Factor loadings • Pattern (Partial Correlations) and Structure Matrices (Zero-Order Correlations) • Factor Correlation Matrix • High Correlations Point to Higher Order Factors

  9. Results

  10. Results

  11. Implications • Findings highlight what matters most to students • Factor Scores • Findings point to possible AUOs

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